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Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Is your brand’s content dressed for success? Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to [...]
Research
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Study: Paid ads are the most effective way to market on social
A new study by Forrester and Kenshoo Social shows that despite the widespread use of organic marketing tactics on social networks, the most effective way to market on social networks is by paid advertising. You knew this was going to happen, right? Facebook has ratcheted down brand reach dating back before its EdgeRank algorithm update and Twitter has [...]
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How to tailor content for different social audiences
Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Is your brand’s content dressed for success? Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to [...]
Social Media Advertising
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Study: 30% of people are on social media at work for one hour everyday
A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. With U.S. unemployment hovering just under 8%, this may well be [...]