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    See page for author [Public domain], via Wikimedia Commons

    May 18, 2013

    How to tailor content for different social audiences

    Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Is your brand’s content dressed for success? Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to [...]

    Research

    By Janine from Mililani, Hawaii, United States (footprintsUploaded by Fæ) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

    Study: Most people are unaware of digital information collection

    A recent study by PayPal demonstrated that half of all respondents couldn’t identify all the websites that were collecting their digital information, with a quarter of respondents reportedly disinterested in internet security and a one third of respondents unable to identify an internet scam. This study was a small, but it brings up two questions: [...]

    Facebook

    By Anita Sarkeesian (Flickr: Anita) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

    Infographic: How to optimize photos for Facebook’s News Feed

    This infographic reminds me of the voice inside my head that screams at me whenever I’m in PhotoShop. The voice belongs to Chris at Giant Seattle, a graphic designer that I worked with quite often back when I lived in the Emerald City. ”We need more pixels!” he would say. The good folks at PostRocket have developed [...]

    Social Media Advertising

    By Scarleth White from London, United Kingdom (I am blue) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

    Study: 30% of people are on social media at work for one hour everyday

    A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. With U.S. unemployment hovering just under 8%, this may well be [...]

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