If I told you that Microsoft could dramatically improve your capability to manage your social media relationships, would you believe me? Since social isn’t something that is traditionally viewed as a Microsoft strength – I wouldn’t believe me, either.
It’s called The Archivist, and is available in a web version and a desktop version (I use the desktop version). AND it’s free! It’s a simple concept: you type a search word or user name and it returns a list of tweets with that criteria. The cool thing is that the list is exportable to a delimited text file, which can be exported into Excel.
I’ve been using the Archivist in two ways:
First, I use it to scale my Twitter presence. My primary Twitter address is @leaderswest, but when I reach my Twitter limit and want to keep tweeting I export a list into Excel and draft tweets from Excel to send through my alternative Twitter account, @jimdougherty. I think having the Archivist available to manage scalable engagement is awesome.
Second, I use it to make up for lost time. When I have client or family commitments, my social accounts are prone to neglect. It’s a good problem to have, but I feel it’s inconsiderate (and bad business) to leave conversations open. The Archivist gives me a list of tweets that are easier to manage than going through the very difficult new Twitter interface, and I can zip through pretty easily (and will tonight after a four day hiatus).
One of the drawbacks of The Archivist is that it pulls from the Twitter API and not the firehose, but I haven’t found that to be a significant issue. If you were to use The Archivist as a prospecting tool, I would imagine that the effect it would have would be rather negligible.
Hopefully, this is one more tool that you can add to your arsenal. If you do, remember you have Microsoft to thank!