I was listening to the band Sleigh Bells this weekend on Saturday Night Live and I couldn’t get into their songs. I feel the same apathy for Justin Bieber, Katy Perry, Drake, and the list goes on ad infinitum (or at least it seems that way). Give me The Who singing “The Seeker,” Heart singing “Crazy on You,” or Ani DiFranco singing “Gravel” and I’m in heaven. I may be a regrettable curmudgeon, but there is one thing that I know for certain:
Popular music today isn’t good music. Only music within my narrow range of personal preference should be considered good.
Now substitute “content” for “music’ and you have the Cliff’s Notes version of a swarm of blog posts and tweets that I’ve read recently. (There is a lot of helpful content out there as well – I’m just speaking of posts of a certain tone)
Point being, content quality should be measured by its appeal to a target audience. If someone says a post or article is of greater or lesser quality than another – it is always their personal opinion. If a person is overly critical of content, it’s likely more telling of the person and their insecurity than an earnest critique of content.
One last insight to substantiate my point (courtesy of Katy Perry):
‘”Cause baby you’re a firework come on, show ‘em what you’re worth – make ‘em go “Oh, oh, oh” as you shoot across the sky-y-y
Baby, you’re a firework come on, let your colors burst – make ‘em go “Oh, oh, oh” you’re gonna leave ‘em all in awe, awe, awe”
If you can write content of equal or greater relevance to people than that passage, you could become a millionaire.