A few people have written (particularly on Twitter) to say that my headline for my article criticizing a Reuters Poll was misleading. The headline reads: “Facebook usage is down 34%,” and should read “34% of Facebook users say they login less” (or something like that). The specifics of the number in question are cited in the first sentence of the piece, but I agree that if you clicked the article to understand how a third of Facebook’s engagement evaporated and were met with a critique of a poll that didn’t intimate that it sucks. And I’m truly sorry – In retrospect I would have written a better headline.
That said, one critical tweet was so rich with irony that I thought it was worth a share:
“That’s the most misleading data led headline i have seen in a long time! 34% ppl using it less, not 34% less use!”
While he was right to question the relevance of the heading to the piece, I don’t even think that my headline was the most misleading about that particular poll. Consider these headlines about the exact same data that I referenced:
So to my esteemed Twitter critic – I concede that I inadvertently ran an exaggerated headline, but in an ironic twist I hope you understand that your assessment of it as “most misleading” is a little exaggerated too (it’s pretty easy to do wouldn’t you say?).
But if you still insist that my headline is the most egregious exaggeration you’ve read, I offer my sincere apology and well wishes for your pot-addled, disengaged, boring day of non-consumption (assuming you use Facebook)! Cheers!