In 2010, Facebook rolled out the optional @facebook.com email address, which allowed users to send and receive external emails from their Facebook account. As of today it is no longer an option AND Facebook has made it the default email setting for all Facebook accounts (you can see detailed instructions on how to change your default email back here).
So what does this mean?
Facebook email addresses are your username + @facebook.com. This means that even if you have your default settings to private anyone can determine your Facebook email address fairly easily. For example my username is “jimdougherty” so my Facebook email address is jimdougherty@facebook.com. Pretty much anyone could conceivably contact me (or you) via this method. Facebook suggests that you can change your privacy settings to keep your contact information hidden, which at this point is pretty meaningless.
In addition to the increased vulnerability to spam, on my Facebook page emails are delivered to a box entitled “Other,” an offshoot to the “Messages” folder. This adds a layer of complexity to receiving emails in that there is one more place to look. I actually lost a piece of business because a guy who heard me speak inexplicably emailed me on Facebook (I gave him my business card so he had my actual email address).
The final point I’ll discuss about this curious move by Facebook is that their email solutions is one of the least robust available. Think about the flexibility and user experience that Google created with Gmail – Facebook has created the exact opposite. I assume that it has a spam filter, but the interface and lack of customization options make it a really basic, unappealing option even if you buy into the premise that Facebook could be your primary email provider.!
It will be interesting to understand how this change is greeted. People seem understandably upset about the privacy issues that this creates. If Facebook made this transition without having adequate infrastructure to filter most of the spam – the concern for this product and its implementation will sustain for a long period. Whatever Facebook’s rationale is, it’s clear that there are some massive challenges that they’ll have to solve before anyone will consider @facebook a viable email solution.
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