How to stay unaffected by the LinkedIn / Twitter break-up



Contributing Writer
Photo: Baby Face Credit: Ben Earwicker


While TMZ provided exhaustive coverage of the Tom Cruise / Katie Holmes divorce, there was another break-up of huge stars that surprised many: Twitter and LinkedIn are calling it quits.  While it’s a little vague why they discontinued Twitter’s deeper integration into LinkedIn, Head of Content Products at LinkedIn Ryan Roslansky intimates in a post that Twitter wasn’t that into them (he actually says that it was due to their initiatives to scale back the use of their API).

So let’s look at how the divorce affects you.  There are two functions that are lost:

First, there was a Twitter widget that allowed for tweets to be shown on your profile.  This is now gone.  This isn’t something that can be replaced, though by sharing your Twitter account in your profile people who want to examine your tweets can go to Twitter to do this.  As an objective third-party let me just share that no matter what you were tweeting, it probably didn’t flavor people’s opinions about you too much.

Second, LinkedIn allowed users to post all of their tweets automatically as LinkedIn updates or just certain tweets with the hashtag #in.  This is easily repeatable through IFTTT (if this-then-that).  Here are two public “recipes” that you can enable on IFTTT that will allow you to continue your cross-platform sharing:

Post all tweets with the hashtag #in to your LinkedIn status update

Post all tweets to your LinkedIn status update

Once again IFTTT makes the world a better place.

As I mentioned earlier, LinkedIn continues to display Twitter handles on people’s profiles, which is an exceptional avenue to initiate and develop social relationships with key people.  Keeping that feature on LinkedIn was my only concern when I read about the change, and it thankfully remains.

So, for all of you mourning the divorce of these social titans I hope IFTTT helps to keep your social integration intact.  And let’s all hope for our sake that LinkedIn and Twitter commit to stay good friends after the break-up.
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Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at leaderswest.com

I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is “social media research,” I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred’s 12th most influential social media blogger and Klout’s most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven’t entirely adopted the local sports teams yet.

Jim Dougherty

@jimdougherty

Writer about social media and tech at Leaders West, I also tweet as @leaderswest.

Study: Most people are unaware of digital information collection http://t.co/f8xWz4UESo – 48 mins ago

Jim Dougherty

Jim Dougherty

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  • http://www.upsearch.com/ Shawn Upchurch

    Jim – thank you! After learning about the Twitter / LinkedIn divorce, your blog was one of the first places I turned for answers. We manage many high-profile individual’s and purpose-centered organization’s reputations. The ability to connect social media platforms, Twitter and LinkedIn especially, is of great importance.

    I knew you’d have a solution! I appreciate you Jim. ~@ShawnUpchurch

  • Jorgen Poulsen

    I use IFTTT all the time but didn’t immediately think about using it. Thanks for prompting me. Another successful IFTTT recipe put in place.

    Jorgen

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  • http://SteveCase.org/blog Steve (JoeBugBuster) Case

    Disappointed by the break-up? I’m elated!
    Though I admit that I will miss the minor convenience of being able to post something to LinkedIn via Twitter, that’s far outweighed by people no longer being able to spam LinkedIn by automatically posting all of their tweets there. This was a marriage of convenience, not one destined to last.

  • http://leaderswest.com Jim Dougherty

    Thanks for reading and commenting, Steve! I agree that some people misunderstand the audience that they have on LinkedIn versus Twitter – but Twitter cracking down on API access is not great news. Incidentally, you may want to check out that IFTTT recipe I linked to in the post if you want to continue to post to LinkedIn from Twitter. Should work exactly the same. Cheers!

  • http://muz4now.com/ stan stewart (aka @muz4now)

    Another good and timely pointer, Jim. Thanks.

    Hootsuite, GrabInBox and a few others will allow posting simultaneously to Twitter and LinkedIN (and other SM networks) when that’s an option.

    Best wishes,
    Stan

  • http://www.stlmoves.com Brett O’Daniell

    Thanks for the tip! Very useful. Only took one minute to open account at IFTTT and setup the action.

  • http://leaderswest.com Jim Dougherty

    Thanks for reading and for your comment, Brett. Actually gearing up another post about IFTTT, it’s a really versatile tool. Cheers!

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