Target market: a group of customers that a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy.
Your target market: they’re your right people.
They’re the people most likely to embrace your vision, support your efforts, and buy from your fantastic group of offerings. But before you can begin developing products and services that appeal to your right people most, you have to get in their heads, understand how they live, and find out what they really want.
Three ways to discover what your right people want
1. Ask them—if you already have a list with subscribers, or social media followers who fit your target market, ask them what their challenges are as it relates to your business. Create a poll on Facebook, a survey using free providers like Survey Monkey, or simply tweet or post a question on your Facebook wall.
2. Read your competitor’s blog comments—Does this sound sneaky? It’s not. Perhaps your business doesn’t have a blog (which, by the way, you totally need to add blogging to your marketing), or the blog you do have doesn’t score a ton of comments. Reading through your competitor’s comments gives you insight to what your target market needs help with and what’s on their minds.
3. Participate in a chat—Twitter chats are a great way to meet and spend some time with your right people. During chats, people often speak freely about their challenges. They may not say ‘this is my challenge’ but pay attention to hurdles they might mention like time, organization, and money to name a few.
What are some other ways you get into your target market’s heads to find out what they really want?
Additional Resource: Here’s a great article on defining your target market