Adding a user to Google Analytics can have several benefits – namely the ability to have others help you interpret your data. The process of adding a user to Google Analytics can be a little tricky due to Google’s not-so-user-friendly admin interface. Here’s a breakdown of steps and a video to help:

1. Sign into Google Analytics (http://analytics.google.com)
2. Click on “Admin” (upper right)
3. Click on the “users” tab
4. Click on the “+New User” button
5. Enter the new user’s email address (the address entered must be associated with a Google Account)
6. Select a role level (Administrator will be necessary if you want the person to create custom reports and/or goals for you)
7. Click “Create User”

The next time that user logs into Google Analytics, your site’s data will be available for them to access.

Here’s a video that shows the above process in Google Analytics:

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Pam Aungst

Owner / Consultant at Pam Ann Marketing

Pam Aungst, owner and head consultant of Pam Ann Marketing, has been creating websites since 1997 and working in the field of internet marketing and e-commerce since 2005. She has an M.B.A. in Marketing and several Internet Marketing related certificates.

Pam specializes in a comprehensive approach to SEO that mixes traditional optimization with content marketing and social media strategies. She is often a guest speaker on webinars and in “real life” seminars.

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Latest posts by Pam Aungst (see all)

• Why LinkedIn made a huge mistake by discontinuing LinkedIn Answers – January 18, 2013
• How to Add a User to Google Analytics – August 11, 2012