Google may not be as trendy as some of the upstart social networks, but as the #1 site in the world it is a very important site for your personal brand.
Google is the easiest place for employers to look for you
Your personal brand is becoming increasingly important. Whether trying to rank high on Klout or Kred, it is quite possible that your future employer will Google you to see how large your digital footprint is.
While only 2% of the population owns their entire first page of Google, 94% percent of searchers never look beyond the first page when Googling a person’s name. Therefore, it is important to try and get yourself placed as prominently on the Google SERP (search engine results page) as possible.
How to rank better on Google
A recent infographic by BrandYourself had some interesting points:
- Linkedin is king when it comes to Google SEO. Make sure your profile is filled out completely.
- Vimeo ranks higher than YouTube. (Though I recommend posting to both)
- Flickr is currently the only photo hosting site that ranks on the first page of Google.
In addition to BrandYourself’s ideas, consider the following:
- Fill out your Google profile completely, with a photo so ensure that you show up in Google searches.
- Make sure your Facebook page has your name in the URL.
- Curate a WordPress Blog (ranks highest among blog portals) to put your best foot forward beyond the resume.
- Twitter stores each tweet with a custom URL, so be sure to have your name in your Twitter profile and update regularly.
Protect your brand
I’ve said it before, and I’ll say it again: You are what you Tweet