Twitter has long been a medium where celebrities have been able to earn endorsement money. A lot of celebrity endorsements are brokered by ad.ly, an advertising platform to leverage the earned media of social influencers.
Vulture reported earlier in the year that Kim Kardashian can earn $10,000 for a Twitter campaign, Snoop Dogg $8000, and Paula Abdul $5000. Remember when Charlie Sheen joined Twitter and was looking for an intern? That was an elaborate campaign for interns.com that netted Sheen an astounding $50,000 per tweet.
It’s good money if you can get it….. and it was only a matter of time until someone enabled your inner-Sheen.
Ad Dynamo is a pay-per-tweet service for the masses (sort of)
Ad Dynamo describes that they operate a ”global pay per click advertising marketplace.” The premise is pretty simple: you sign up as a publisher on their site and then have the option of using their ads on your site or publishing them on Twitter. Each link contains a tag linked to your account, and you get paid per click. (I did not sign up for their service, so there may be some nuances for member that I am unaware of).
This is a natural progression of earned media. I see signs all over Cincinnati offering to monetize people’s Facebook pages, so there is some momentum (even if only at the grassroots level) to explore ad collaboration in this manner. But I suspect that anyone looking for a big payout might be disappointed.
Klout was probably the precursor for Twitter ads
Klout has always been an advertising vehicle. Rather than compensating its users with money, they compensate users with “perks,” which are small samples in exchange for (optional) advocacy posts on Twitter or Facebook. As a precursor for paid ads through earned media, the value of these perks probably gives some idea of the value of paid tweets.
Assume clickthrough at 1% and that the average perk-qualified Klout user has an effective audience of 1000. Ten clicks would probably be worth about $1. (All of these numbers are solely attributable to my imagination).
Point being, an average person isn’t going to get rich selling tweets. But now they can.
Post script: Adi Gaskell left a comment on Triberr noting that regulations in the UK (and probably other places) require tagging any tweet that is paid for. Something to keep in mind that hopefully any third-party would share as well. Thank you Adi!