How to use your Facebook Timeline as a personal branding tool

Facebook Timeline can be a powerful personal branding tool if you take the time to thoughtfully build it out.

Whether you are a freelancer, small business owner or a career individual (or bigger): the features of Facebook Timeline can help your personal branding.

Using your Facebook Timeline

Here are some things you might want to play around with:

First thing on the agenda should be to customizing the cover picture, this is a BIG piece of real estate and you might want to give some thought as to what message you are wanting to give others about yourself. The great thing is that you don’t have to be a web designer to do this; here are some links to great from which you can pick & choose something fun.

Can people subscribe to your public updates?

Next you might want to activate you “subscribe” button, this feature is great that can be part of your branding strategy; basically this allows others to follow your stream without having to go through the friend request process. Here is where you can activate the button and details that you might want to read up on prior to activating this feature Facebook subscribe button.

Although many see the value of this feature, the accessibility brings a whole new issue: “what about the stuff I don’t want everyone to see” as for example pictures of my kids, vacation picture etc. Not to worry this can be managed, maybe a bit of extra work but the option is available. The way you would do this is once the feature is enabled go into your account and use the “Edit” feature at the top right-hand corner of each post to manage that update. They are two ways you can protect your posts, hide from timeline or delete the post completely.

Give your followers / subscribers some context

Another new fun feature that has been added on Timeline is the “Life events” these allow you to paint a picture of the most important things that have been happening in your life, you know things like getting a job, a new relationships, moving into a new house or starting a hobby. The fun thing about this is that these will all be dated and added to your Timeline at the appropriate time so it’s a wonderful way of keeping tabs of all the big moments in your life and looking back at a future date. Missed something no problem you can also add events with hindsight.

And finally the last tidbit I will share with you is the addition of various apps that Facebook has now approved. These are a fun way to let your friends know who you are, whether you enjoy cooking, running, listening to music, travelling, and etc. Here is a link to more information and how you can activate “Timeline apps.”

Have fun and share this post with your friends if you found it useful.

The article “How to use your Facebook Timeline as a personal branding tool” by Manon Leroux was originally published on the Savvy Social Solutions blog.

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Manon Leroux

Community Manager at Savvy Social Solutions

Founder of Savvy Social Solutions a Canadian-based firm that provides Social Media Services to small & medium size businesses. We help companies utilize Social Media as a tool to brand themselves, attract more clients, maintain & build customer relations. Passionate about helping individuals and businesses get started marketing themselves online using social tools. With a College degree in Fashion Merchandising and over 20 years of Customer Experience with Fortune 500 Companies, I take pride in service and customer relations.

A student myself, I am captivated with the technology that connects people of like minds and interests around the world and strives to keep up with present thought and trends.

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