The IFTTT Hootsuite channel is probably the most powerful channel available in the IFTTT ecosystem. For a network that includes Facebook, Twitter, Buffer, Gmail and many others, singling out the best network may seem like hyperbole. It’s not. The IFTTT HootSuite channel is a game changer for both applications.
For the uninitiated IFTTT (if-this-then-that) is a service that ties a wealth of networks together. When something happens in one network (the “trigger”), IFTTT acts in another network (the “action”). For instance, if you wanted to tweet a note every time a blog post hit your RSS feed, you could do that (and a million other things) with IFTTT. It’s an exceptionally versatile tool.
HootSuite is a social media management tool that allows you to manage Twitter, Facebook, Google Plus, LinkedIn and MySpace (among others). It has two big things going for it right now: it is the only free third-party app that allows you to manage Google Plus Pages, and it is in favor with Twitter (meaning that it has nominal risk of having Twitter cut off access to their API).
The IFTTT HootSuite channel allows you to automate Google Plus
The most unique thing that the IFTTT HootSuite channel allows for you to do is to automate your Google Plus Pages. Hootsuite allows you to autopost to Google Plus from an RSS feed, but the function is imprecise and a little off-putting. IFTTT allows for much more precise management of Google Plus Pages. This is a pretty huge development for “Plussers,” even if it’s not a tool to manage individual G+ profiles.
The IFTTT HootSuite channel gives you Twitter and Facebook flexibility
The organic Twitter and Facebook Page channels on IFTTT only allow for you to tie one account to the IFTTT service. If you’re managing multiple accounts or pages, that makes IFTTT a hassle to implement. Because HootSuite allows you to manage multiple accounts, you can create recipes using the IFTTT Hootsuite channel that post to multiple pages and from multiple Twitter accounts. HootSuite makes IFTTT a legit community management tool.
Good in the long-run for both?
This is another amazing win for HootSuite, enabling its users another way to use its tools and to entice them to buy more. This is also a huge win for IFTTT, which now is a legit community management and inbound marketing tool for multi-taskers.
This is also a win for social media-philes everywhere. IFTTT and HootSuite are much more versatile and useful because of their partnership. Give the IFTTT Hootsuite channel a try and leave a comment to share your impressions.