If you’re familiar with the indispensable productivity tool IFTTT (if-this-then-that), then you’ll understand the concept of Zapier. It’s the same class of trigger-action product, with the exception that Zapier offers a wider complement of applications (twice as many) and has freemium pricing. (IFTTT is contrast is free, and has an exclusive HootSuite integration).
Zapier appears to have more business application, where IFTTT is a cost-effective means to automate many tasks.
So why is Zapier a must have tool if IFTTT does the same thing for free?
The business applications for Zapier may make it a tremendously useful tool for many people, but I urge people not to dismiss Zapier’s free offering as an IFTTT knockoff. Zapier’s free offering has one (probably unintended) advantage: a five hour delay.
What can you do with a five-hour delay? If you’re a blogger, you can trigger an immediate share on Twitter, Facebook, Google Plus and Buffer through IFTTT, and then a subsequent share hours later on Twitter, Facebook and Buffer (and MailChimp amongst others) via Zapier. It enables publishers an effortless re-run of content.
Zapier is more than just a queuing tool
I don’t want to give the impression that Zapier is a knock-off of IFTTT. They do have the same trigger-action capability, but clearly Zapier is far more useful than IFTTT if you’re using some of the CRM, time management or other tools that Zapier supports. It’s clearly a great tool and it is easier to use than IFTTT (if you can believe that).
Free plan offers five trigger-action integrations and syncs every five hours
$15/mo. plan offers ten trigger-action integrations and syncs every fifteen minutes
$30/mo. plan offers fifty trigger-action integrations and syncs every five minutes
$100/mo. plan offers two-hundred trigger-action integrations and syncs every five minutes