Time is far more scarce than money, reasonable gas prices, and a halfway decent reality show (yeah, I’m looking at you “Here Comes Honey Boo Boo”).
Reading and commenting on blogs takes an incredible amount of time. I used to write a humor blog, and during the beginning months, I would literally spend several hours a day reading and commenting on blog posts to get my little blog engine that could’s name out there.
However, much like spending hours on Twitter or Facebook stalking isn’t doing much to boost your business, neither is leaving ‘that’s awesome!’ on random blogs throughout the internet. Generic comments such as these are like empty calories—they don’t accomplish anything. And quite frankly, they’re pretty annoying.
Before reading and leaving a comment:
1. Ask yourself if and how commenting will benefit you—reading blogs can be a major time-suck. If the blog post you’re considering commenting on can potentially help your business (e.g. the blog’s readership consists of your target market) then totally comment.
2. Make sure you have something to say relevant to the topic—you can agree or disagree with the subject matter, but either way, you must provide substance. Doing so shows other readers that, hey— this chick knows what she’s talking about!
Why you should comment in the first place
I know. Your brain is tired. You’re running this business and possibly holding down a 9-5 on top of that. If you see and click on another link you might go postal. I hear you.
But sometimes all it takes is leaving one great comment on a blog to help you out. Anyone out there want more traffic to their site? That’s what I thought. And leaving a good comment can bring it.
Remember what I said 10 seconds ago showing readers that you know what you’re talking about? When they see that, and think you could be a resource for them, they click on over from the comment to your site. A couple weeks ago I left a comment at Design Sponge on a Biz Ladies post and got over 30 visitors from it in one afternoon.
But right. Time = scarce.
Here’s a solution: pick just 2 blogs where your target market hangs out and try and comment (preferably within one of the first 10 comments) on posts that you can add value to. Check your analytics later to see if the comment drove any traffic to your site.
If not—no sweat. Keep trying. Or pick another blog then lather, rinse repeat.