There’s not a nice way to say this, so I’m just going to come out and admit that Social Media can take up a lot of your time.
I find that I’m always trying to balance the relationships I make online with those in my real life. It is a juggling act that has a resource limit. Who do I choose to spend my time with and how can I simplify any 24-hour period? It is a question that must be asked and re-asked. Lucky for me, I love social media – so the time that I spend online doesn’t carry as hefty price tag as it might for some (ahem, insert name of relative who doesn’t even have a Facebook account). However, there really are only so many hours in a day.
One marvelous tool that I found to simply my life is Twitterfeed. A co-worker of mine turned me onto it. I initially dismissed it as part of the dreaded and annoying automated tools (think automated DMs welcoming you as a follower), but I quickly learned that it is much more useful and much less annoying. Twitterfeed is a utility that allows you to feed content to social platforms using a pre-existing RSS feed. It also has a nifty little feature that allows you to track any feeds’ performance through real-time stats.
Maybe you already have an RSS feed in mind that you access on a regular basis. I knew right away that I would like to try Twitterfeed out with Mashable’s RSS feed. I was already visiting Mashable on a regular basis and knew that I liked the quality of their content, so it was an easy choice. It took me awhile to figure out the settings that would work best, and it was a matter of trial and error. My final and suggested settings are as follows:
1. Update Frequency: Once every 12 hours. You don’t want to overpost, especially when it is automated.
2. Post Content: Title Only. If you post more than that, you risk having your tweets end abruptly with a “…”.
3. Post Link: Check this option so that your Followers can read the content directly on the site, if they are interested.
4. Post Suffix: Use a hashtag that is appropriate for your particular feed. In my case #sm works well.
5. Keyword Filter: Select the option that allows you to filter your posts by using keywords to auto-approve new posts. I found that using too many keywords didn’t get me the content I wanted, so I finally settled on a simple one word filter: social.
All about concentrating in meaningful interactions
I hope that you can find a way to use Twitterfeed to simplify your life too. It has made the time I spend online a lot more meaningful, leaving me to spend my hours interacting at much deeper level than I would be able to if I had to go search for all my content everyday.
Do you use any tools to automate your social media? What is your experience with them? Any Twitterfeed users have best practices to share?