Too often I see social media articles with titles such as: “Gain 1000 Twitter Followers in 3 days” or “How-to Get 10000 New Facebook Fans.” Immediately after reading the title I know they won’t be helping any businesses.
Is there a reason for your vistors to continue to visit your site?
It’s not just some social media experts who are touting this point of view. Many talks I have had with people who don’t have a good grasp on social media always focus on the numbers (fans, followers, visits to site) and how to increase them.
While these numbers are good for the purpose of measuring campaigns and analyzing your data, they don’t tell the whole story. If your only goal is to increase followers, what happens when you get those followers and there is no reason for them to continue to visit your site? What happens if the followers you gained for the sake of a number really have no interest in your business?
Plan backwards from content to engagement
This is where I think people have it backwards. If you focus on creating engaging content, then your page will be completely optimized for those who have an interest in your brand. And if you have an awesome page like that, believe me, they will.
Create engaging content that provides value and can be shared – the targeted followers you gain will be more beneficial to your business and bottom line.
What do you think? Have you encountered businesses that are more interested in increasing their follower count than providing their followers with value? Can a business be successful using such a short-sighted practice?