The Pigalle Restaurant in Boston recently received a negative review on their Facebook page. In patron Sandy Tremblay’s review, she recounted her meal complaining that her pumpkin pie “tasted like vomit” and that she would rather have given that money to the homeless.
The restaurant’s chef, Marc Orfaly, responded to her harsh criticism in the worst way imaginable. He posted “go f*** yourself” on her Facebook page.
Orflay futher elaborated by posting that she enjoyed vomiting, addressed her by the perjorative “b****”, and urged her to come back for her money snarking: “sorry if you can afford it, I do not want your money.”
When Boston’s leading newspapers reported this, conflicting opinions and controversy ensued. Social chatter escalated about the crtique and response, with people vehemently supporting “Team Pigalle” or “Team Tremblay.”
In the end, the chef apologized, but for many the damage was done. Many people judged Pigalle Boston without ever stepping through their doors, and Pigalle recently announced that they are closing soon to “relaunch” under a new name.
What do you think? Is behavior like this from a business ever advisable? How do you deal with trolling critics positively?
(Editor’s note: Nerea is currently looking for a job in social media. As an example of her aptitude, she made a pretty creative social-media related resume video (embedded below).)
The original post, “La peor manera de gestionar una crisis en redes sociales,” by Nerea Nieto was originally featured on nereanieto.com
Photo By Patrick (Patrick, Africanus or de:Afrikaaner) [Public domain], via Wikimedia Commons