People are constantly asking me for what to say in certain situations—and here’s a situation that comes up a lot: saying no to a client.
In this case, “D.C.” was asked to do a website for one of her client’s personal interests. The client thought it was a small project, but D.C. knew it wasn’t. She didn’t want to alienate the client, and this is how she tactfully responded. You can adapt this language in a way that works for you.
I’ve been really noodling this one and I’m afraid I may have to pass. I’ve done quite a few websites over the years, and I just can’t charge any less than about $3,500 for something like this.
Even though you perceive your need as small, every project involves time invested in design, project management, strategy and production. As my business grows, I employ other people to assist, and I need to compensate them appropriately. This allows me to be freed up so I can take on more responsibility for my non-profit clients, offering significantly reduced fees.
No matter what size the project, I try to do the very best work possible … I would hate to have work out there that I’ve done quickly and cheaply and didn’t live up to the standards I aspire to.
I have a few other designers I could refer you to, but I’m not sure of their rates. People I would recommend would be in this ball park price wise.
Another option might be to just use a predesigned template and you could plug your text and images in… nothing would be customized, however. I could guide you through this process at my hourly rate of $85/per.
I truly appreciate the opportunities to work with you. I love what we’ve created. But to be able to continue doing great work for a few select non-profits, I have to make sure the other side of my business stays profitable.
(She didn’t lose the client)
THE OUTCOME: D.C. got the work for the $3500!
Has this situation happened to you? How did you handle it?