When people visit your site is it easy for them to find what they’re looking for? Or—even better—when they visit your site, is it easy for them to find the information and items you
want them to?
While most people loathe being told what to do, when they are shopping for products and/or services on your site they are begging for you to guide them.
Pages upon pages and layers and trap doors
Have you ever been on a website with so many pages upon pages and layers, and trap doors that you got so frustrated trying to find the one freaking item you wanted that you bolted right out of there? Even with just a few pages viewers can get lost, confused, and back button their way out before grabbing your super valuable free offering, or putting cash in your pocket.
Giving directions takes people through the sequence you want them to on your site. Yes, you want people to hire you or buy your products, but you also know that people buy from people they like. And people don’t like a pushy sales guy or girl.
They have to get to know you first, and feel comfortable with you. Potential clients and customers have to believe in you before they’ll believe in what you’re selling.
Two suggestions to get them started
Here are 2 ways to start getting them there.
1. ‘Start Here’ Page: Using a start here page allows you to impress upon viewers who you are, what you stand for, and how you can help them, without them having to sift through your About page, blog, and sales pages up front. Keep this page simple—you’re trying to give them a sample, not overwhelm them with reading. Create a tab for it in your page menu, have it above the fold in your sidebar, and link to it at the top or bottom of any and all pages.
2. Links: Links are the street signs of your website—that voice on your Mapquest app telling you to ‘turn right in .2 miles.’ After someone is done on a specific page, you want them to hang around. Give them a reason to with links pointing them to where you want them to go next. The Linkwithin plugin is great for this at the end of blog posts. Or, at the end of a page with a free offering for example, you could say ‘Want more on shooting beautiful black and white photography—check this out!’ and link to the next page in your sequence.
Ultimately, your goal isn’t just a sale—it’s getting the sale and a raving fan.
Your site already has plenty to squeal about—you just have to show people where it is.