Pew Internet released a study back in February entitled, “The Demographics of Social Media Users” which keyed into the social media use by gender, age and network (and ethnicity). There really weren’t too many a-ha moments in the study (and Google Plus was conspicuously absent), but it confirmed some key aspects such as:
- Women are present in greater number than men
- Social media usage increases inverse-proportional to age
- No social network approaches the popularity of Facebook
I thought this infographic was an especially simple and straightforward way to present Pew’s data (and it was created with visual.ly, an infographic site I really like). Let me know what you think.
Illustration by Jamie Zawinski [Attribution], via Wikimedia Commons