Infographic: Evolving SEO tactics – longer posts, Google+ and the tilde

Gabriël Metsu [Public domain], via Wikimedia Commons

Jim Dougherty

featured contributor

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought (that I belong to oftentimes) that minimal keyword research and a green-light from Yoast’s SEO plugin are enough to publish a piece.

I love this infographic because it challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search. Initially I thought that the recommendation for longer posts would be contrary to popular opinion, but if you look at any SEOMoz post or Yoast’s most popular pages, they are considerably longer than a typical post. Size matters, but keyword density maybe not as much.

Let me know what you think about this one, especially if you disagree with some of their suggestions. :)

Gabriël Metsu [Public domain], via Wikimedia Commons
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.


  1. Diane says

    This is great information – thank you. The long tail is interesting. I am somewhat annoyed by Google forcing content creators to become active on G+ in order to rank well, but I understand why they are doing it. :-/

    • jimdougherty says

      Thanks for the comment Diane! Agree with each of your points – Google is changing the game and Bing hasn’t been a very apt challenger (or differentiated challenger for that matter)

  2. says

    Hey Jim,

    I think every one of those suggestions makes one a better writer – in terms of visibility, relevance, and serving the audience. Thanks for a great post!

    • jimdougherty says

      Thanks Mark – I don’t know how much I contributed to the knowledge pool but I’m glad to share it. I thought it has some great ideas.

  3. says

    This is great information,and I especially like the tip about using the tilde. But I am surprised that pages with 2,000 words rank well. I always heard maximum length should be 1,000 words. Is this just arbitrary?

  4. says

    I agree with everything that’s in here… my only caveat is that one might get the impression that these 10 items are equally important, and they’re not. I’d say that #8 is as much as 30-40% of Google’s weighting factors these days.

  5. Bart van Maanen says

    Thanks for a helpful post and a nice infographic. Though a lot of people probably probably still think keeping copy short is a service. Then again, because of the iPad and tablets people started reading more online.

    • jimdougherty says

      Thanks Bart. I think there’s value to short form – I prefer it for most blog pieces. But I’ll commit to a longer, more valuable piece and I guess Google will too.

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