Infographic: Batman explains Facebook EdgeRank

By Lifeonfire (Own work) [CC-BY-SA-3.0 (], via Wikimedia Commons

Just saying the word “EdgeRank” in some circles can incite a visceral reaction. Skeptics believe it is a way to squeeze Facebook brand reach even further. Less skeptical people may think Facebook is filtering only the best content for their users. Some people just don’t care.

No matter how you feel about Facebook EdgeRank, I hope we can all agree that this is an awesome infographic. While Batman might not be the first fictional character you would expect to bring some clarity to Facebook’s nefarious algorithm, after you see this you may want Batman to explain more things (linear regression, anyone?).

I thought this was a very clever explanation of Facebook EdgeRank – let me know what you think.

EdgeRank Batman Infographic

Not awesome enough? Watch this.

By Lifeonfire (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.


  1. jimdougherty says

    Mad creative, Michael. The first graphic was good but this one was stellar. Thank you!

Leave a Comment

Your email address will not be published.

Current ye@r *