How mobile marketing is different from traditional marketing

By Rob124 (Flickr: Girl_mobile_phone_002) [CC-BY-2.0 (], via Wikimedia Commons

Iris Azevedo

featured contributor

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t.

Each campaign depends on appropriate segmentation for your vertical. For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children.

You get the general idea, right? Strategic demographic segmentation helps companies choose their customers according to their need.

Focus on the customer

By Scared Poet (user Scaredpoet, (Own work) [CC-BY-SA-2.5 (], via Wikimedia CommonsHere are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;

Don’t have unrealistic expectations

Now here are some things to avoid in a mobile marketing campaign:

○ Do not believe your first campaign will be a huge success

○ Do not feel frustrated if sales do not increase as much as expected

○ Do not become inconvenient to the customer. Send messages periodically, not every day

○ Do not be aggressive or rude in your text

From the moment your campaign becomes annoying or dull, you’ll diminish your relationship with the customer.

Think like a customer

Mobile Marketing can generate sales and to attract new customers, but it should be fun. Remember that the idea is to keep the name of your company in mind. Mobile Marketing is not like traditional marketing: it is more interactive and intimate. Think like a customer. Innovate, be irreverent, have fun, and win your audience.

What is your experience with mobile marketing? What does the future hold for it?

The original article, “Marketing móvel – O futuro” by Iris Azevedo was originally published on
Original Article
By Rob124 (Flickr: Girl_mobile_phone_002) [CC-BY-2.0], via Wikimedia Commons
Photo by Scared Poet (user Scaredpoet, (Own work) [CC-BY-SA-2.5], via Wikimedia Commons


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