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With the emergence of social media, email marketing seems a little unspectacular. But it’s not. Email is tremendously effective channel especially for repeat sales. Check out Chris Brogan’s website¬†or Social Media Examiner or anyone really and they all want your email (and not your Facebook fanaticism of Twitter follow). Why? Because email increases the likelihood that you will receive any message that they send.

I’m going to give this infographic a pass on one point: $44 ROI should read 44x ROI or $44 for every $1 spent on email marketing. I’ve seen that statistic floating around, and though it substantiates the low cost of using email marketing I don’t think the statistic itself is particularly worthwhile to most businesses. Email is cheap. That said, the mobile statistics and social sharing are spot on.

Let me know what you think.

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Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at leaderswest.com
I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is "social media research," I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred's 12th most influential social media blogger and Klout's most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven't entirely adopted the local sports teams yet.
Jim Dougherty
Jim Dougherty
Jim Dougherty

Hey Jim, has this infographic roamed off?

May 5, 2013, 2:13 AM

Disregard, an hour later it’s back. Must have been trouble on the hosting server.

May 5, 2013, 2:59 AM
jimdougherty

Thanks Kim, actually your comment was very helpful. I’ve had trouble formatting these embeds, so I think you helped me make the decision to host the images on my site and link back accordingly. I appreciate the note!

May 5, 2013, 9:57 AM

No problem at all! Was very odd to see it missing. And then magically back!

May 5, 2013, 10:06 AM

Share your thoughts.