Facebook has one billion users, and I think many businesses consider that the end of the conversation when it comes to where they spend their time and effort on social media.
There may be more opportunity or even congruence on other platforms, and that’s what I like about this infographic. I’m not sure that its entirely accurate (that male / female proportion for Facebook appears to skew male?), but I like that it’s attempting to show the advantages of these social networks other than size.
Let me know what you think.