Infographic: Data brokers have 1500 unique data points about you

I thought this was an interesting representation of the current state of personal data collection. Consider how many more pieces of data credit card companies, social networks, search engines and data aggregators have than the paltry 1500 that data brokers have. With all of this personal data out there, how much privacy do we really have?

Let me know what you think about this one.


Photo by High Contrast (Own work) [GFDL or CC-BY-SA-3.0], via Wikimedia Commons
Infographic by
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.