With the online world, the amount of live events has decreased. Most events are now done virtually; it’s cost effective and you can reach a larger audience. Although the event is virtual, you still need to market your events so you have attendees, right? Yes, you can email your list and ask them to share your event with a friend, but there are other ways to get the word out about your event to make sure you have a good turnout. Facebook is one other way to market your event; with over one billion active users, it is an ideal place to market your event. Your audience is already on Facebook so why not make it easy for them to know about your event?
Below are five Facebook features you can use to market your virtual event.
- Hashtags. The newest kid on the block when it comes to Facebook features, hashtags will allow others to easily find information about your event. The hashtags are clickable and searchable making it easier to post information live and allowing attendees and others to follow what is happening before, during, and after your event. Just choose a hashtag for your event and make sure to use this hashtags when promoting your event. You can also ask attendees to post takeaways and interesting bits of information they hear during the event using your hashtag.
- Apps. The boxes just below your cover photo to the right are the images representing the apps you use on your Facebook page. These icons, 111 x 74 pixels in size are customizable allowing you to create one for your event. Once the app is clicked on, they can be taken to a page that gives the details about your event or a registration page. To do this, you will need an app such as Short Stack or Heyo.
- Highlight. The highlight feature is a great way to make posts about your event stand out on your page. When a feature is highlighted, rather than the usual square image of 403 x 403 pixels, the post becomes rectangular, with a size of 843 pixels x 403 pixels. As someone is scrolling down your business page, this post will grab their attention because it looks completely different. If you took the time to make this post large, it must be something good, right? This is an opportunity to share a post about your event, using your hashtag (see #1 above), along with a large image relevant to your event.
- Pin it. The pin feature allows you to put your event front and center. With the pin feature, your post will remain at the top of your page for seven days. Anytime anyone comes to your page, it is one of the first things seen.
- Events. Adding your events to your Facebook page allows you to have a full page dedicated to your event. You are also able to add a different cover photo for each event with a size of 714 x 264 pixels. You are also able to invite your friends and ask them to invite their friends. This event page also allows you to interact with the attendees of your event beforehand, building excitement as well as allowing the attendees to interact with one another as well.
- Ads. Facebook has several ad options available to get the word out about your event. You can advertise a post on your page about your event, advertise the event, or advertise a website, which could be your event registration page, or a sponsored story. One of the many nice things about Facebook Ads is that you know your budget up front. You choose what you would like to spend and once that daily limit is reached, your ad no longer displays, but you don’t have to worry about any unexpected overages. You are also able to choose your audience, another wonderful feature of Facebook ads. You can get very specific such as age, gender, and interests, which increases the chance that those who see your ad will join your event.
As you can see, Facebook gives you several options to promote your event to reach a broader audience and assist in increasing the number of attendees.
Have you used Facebook to promote your event? What are some of your best practices?