With Facebook’s Graph Search officially out of beta, it’s a good for businesses to revisit their profile and make sure that they are discoverable.
It appears that the most valuable contributor to Graph Search are social signals, so the advice not to worry about stuffing keywords into a profile seems sound. The idea is to have a clear, robust snapshot of your business when people discover you. Not necessarily revolutionary advice, but a good reminder that there is a new vehicle for consumer discovery.
Let me know what you think about this one.