Infographic: The most utilized social network for Fortune 500? Twitter

I’m fascinated by this infographic. Why do Fortune 500 companies pay more attention to a platform that only 20% of Internet users participate on? Maybe there is more power or accessibility to the platform, or maybe the barrier to entry is comparably low. Whatever the case, Twitter is a big deal with Fortune 500 companies.

What is your take on this? How do you explain the popularity of Twitter relative to its user base?


By UladBohdan (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Infographic by UMass Dartmouth
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.