Infographic: The most utilized social network for Fortune 500? Twitter

800px-Twitter_Headquarters

Jim Dougherty

featured contributor

I’m fascinated by this infographic. Why do Fortune 500 companies pay more attention to a platform that only 20% of Internet users participate on? Maybe there is more power or accessibility to the platform, or maybe the barrier to entry is comparably low. Whatever the case, Twitter is a big deal with Fortune 500 companies.

What is your take on this? How do you explain the popularity of Twitter relative to its user base?

 fortune-500-social-media-2013-infographic

By UladBohdan (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Infographic by UMass Dartmouth

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