In theory, retargeting advertising is pretty easy to understand: A customer visits your site and if they don’t buy you place an innocuous cookie in their browser enabling you to show ads to them on other sites (like Facebook). For more about how it works this post is a good primer.
As Facebook has quickly “matured” their ad products, one of the most effective types of advertising for many businesses has been retargeting. Of course the effectiveness of Facebook’s advertising raises other issues about how different social media marketing is from traditional digital marketing, but let’s leave that alone for now and enjoy this infographic on how you can use retargeting on Facebook.
Let me know what you think about this one.