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In theory, retargeting advertising is pretty easy to understand: A customer visits your site and if they don’t buy you place an innocuous cookie in their browser enabling you to show ads to them on other sites (like Facebook). For more about how it works this post is a good primer.

As Facebook has quickly “matured” their ad products, one of the most effective types of advertising for many businesses has been retargeting. Of course the effectiveness of Facebook’s advertising raises other issues about how different social media marketing is from traditional digital marketing, but let’s leave that alone for now and enjoy this infographic on how you can use retargeting on Facebook.

Let me know what you think about this one. :)

Facebook Retargeting Infographic

Photo by Ozizo (Own work) [CC0], via Wikimedia Commons
Infographic by MDG Advertising
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at leaderswest.com
I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is "social media research," I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred's 12th most influential social media blogger and Klout's most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven't entirely adopted the local sports teams yet.
Jim Dougherty
Jim Dougherty
Jim Dougherty

I looked up a few web hosting companies recently and have definitely noticed myself being retargeted! Interesting how you continue to be targeted even after making a purchase…this doesn’t seem right.

September 3, 2013, 10:40 PM

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