This is an honest infographic. Not because the data is accurate – odds are it’s not (this is true for all infographics) – but it doesn’t create unrealistic expectations about what you can do for free in search or social. SERPs are dominated by high-trafficked, high-authority sites. Paid search (and its brethren paid social ads) offer a pragmatic approach to be seen and heard.
Let me know what you think about this one. 🙂