Infographic: Content creation for the lowest common denominator

Cultura_popular (1)

I was so pumped up this weekend to get on Spotify and listen to some music. I’d read in Rolling Stone that Mazzy Star and Nine Inch Nails released new albums and enjoyed listening to their albums. There’s something about Hope Sandoval’s droll or Trent Reznor’s synths that are comfortable and reassuring for me. Despite my enthusiasm, more people will probably listen to Katy Perry or Miley Cyrus this week than will ever hear the albums I’m listening to. The different between our subjective idea of “quality” and content crafted for mass appeal makes some people pretty upset, including the creators of this infographic.

What I like most about this infographic is that it shows that what we individually value isn’t always what everyone values. ┬áIt’s also instructive (I think) in that it critiques an aggregation of behavior without any solution for the problems it poses. Like her predecessors and those whose follow Miley Cyrus, they will always be more people interested in celebrity than the Edward Snowdens of the world.

I’m curious to know your thoughts on this one.


social media content popularity infographic

Photo by Cultura Popular ( [CC-BY-SA-3.0], via Wikimedia Commons
Infographic by Brickhouse Security
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.


  1. says

    I’m still undecided whether this merely illustrates the difference in what is considered “current affairs” by social media users, or if it is indicative of an overall shift in the type of news people are actually interested in. If so, where does that leave the rest of us?

  2. jimdougherty says

    I think it’s much more complex to consider moral or ethical questions, so it makes some sense that frivolous things generate more conversation on social media. Also, anytime you state an opinion about something like privacy I think most people understand that you risk alienating a portion of your social circles because of their political affiliations and beliefs, It’s probably somewhat unfair to use social as a barometer for our concern about serious issues and goings on, maybe?

Leave a Comment

Your email address will not be published.

Current ye@r *