Infographic: The psychology of social sharing


Why do people share content?

Although it probably isn’t congruent with the research of Jonah Berger or Thales Texiera, it is entertaining to see sharers compartmentalized into convenient archtypes (read Berger’s Contagious: Why Things Catch On for a more academic study of why we share).

What compels us to share articles, photos, ideas, experiences? Maybe this infographic gives you some idea (though I’d recommend using other sources as well :) ).

Let me know what you think about this one.


Jonah Berger on word of mouth and sharing:

Thales Texiera on web virality:

Infographic by Statpro
Illustration by Ignacio Garate Martinez (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.


  1. says

    Happy New Year.

    I guess the Selective Sharer is the closest to me Jim!

    I think sharing may have gone overboard a little with the likes of Triberr because it’s so easy not to read things and just share them.

    One of my goals for the year is definitely not to do that and to engage on social media rather than just reciprocal sharing!

    I hope I don’t take the easy route again.

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