Why do people share content?
Although it probably isn’t congruent with the research of Jonah Berger or Thales Texiera, it is entertaining to see sharers compartmentalized into convenient archtypes (read Berger’s Contagious: Why Things Catch On for a more academic study of why we share).
What compels us to share articles, photos, ideas, experiences? Maybe this infographic gives you some idea (though I’d recommend using other sources as well ).
Let me know what you think about this one.
Jonah Berger on word of mouth and sharing:
Illustration by Ignacio Garate Martinez (Own work) [CC-BY-SA-3.0], via Wikimedia Commons