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Why do people share content?

Although it probably isn’t congruent with the research of Jonah Berger or Thales Texiera, it is entertaining to see sharers compartmentalized into convenient archtypes (read Berger’s Contagious: Why Things Catch On for a more academic study of why we share).

What compels us to share articles, photos, ideas, experiences? Maybe this infographic gives you some idea (though I’d recommend using other sources as well :) ).

Let me know what you think about this one.


Jonah Berger on word of mouth and sharing:

Thales Texiera on web virality:

Infographic by Statpro
Illustration by Ignacio Garate Martinez (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at leaderswest.com
I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is "social media research," I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred's 12th most influential social media blogger and Klout's most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven't entirely adopted the local sports teams yet.
Jim Dougherty
Jim Dougherty
Jim Dougherty