Infographic: Content marketing metric best practices


Jim Dougherty

featured contributor

Listen to an audio version of this article

Peter Drucker famously said that you can’t manage something if you can’t measure it. Content marketing metrics (as well as anything digital) have so much noise associated with them that often times businesses either fail to measure or don’t put structure in place to monitor the right things.

I like that this infographic tackles some of the issues and offers some outcomes that businesses should consider measuring.

I’m curious to know your thoughts on this one.


Infographic by BrandPoint
Photo is in the Public Domain
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at
I'm the guy that wrote the article you just read. Sorry for the typos.

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