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Peter Drucker famously said that you can’t manage something if you can’t measure it. Content marketing metrics (as well as anything digital) have so much noise associated with them that often times businesses either fail to measure or don’t put structure in place to monitor the right things.

I like that this infographic tackles some of the issues and offers some outcomes that businesses should consider measuring.

I’m curious to know your thoughts on this one.


Infographic by BrandPoint
Photo is in the Public Domain
Jim Dougherty

Jim Dougherty

Writer and chief of miscellany at leaderswest.com
I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is "social media research," I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred's 12th most influential social media blogger and Klout's most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven't entirely adopted the local sports teams yet.
Jim Dougherty
Jim Dougherty
Jim Dougherty

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