Most bloggers are familiar with Triberr, the sharing platform developed by Dan Cristo and Dino Dogan. Triberr allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.
Not only are Dino and Dan top notch people but they continue to innovate and improve their platform. As one example, they recently introduced paid campaigns where bloggers that write about certain topics are paid for promoting a brand or business.
In the process of growing a platform like Triberr there are bound to be issues that come up, and one of the more interesting ones is that some members of any given “tribe” don’t reciprocally share content. What they did to promote reciprocal sharing was to change the default setting so that content from reciprocal sharers is presented to a tribe-member before content from non-reciprocal sharers. What I want to share is one strategy to leverage this feature to increase your distribution with Triberr.
1. Change the default setting
If you want more people to share your posts AND you are willing to use Twitter and/or Facebook for reciprocal sharing, Triberr has done you a huge favor. The default setting for the average user is to see posts from reciprocal sharers first, so your goal should be change the default setting so that you can share as many people’s posts as you can. (For the uninitiated it should probably be noted that every article you share is approved by you, so you don’t have to worry about sharing anything inappropriate or out of your wheel-house)
To share from as many people as possible, you would turn off the default view (so that you see everyone’s posts agnostic of whether they’ve shared yours) like this:
Account (upper right hand corner) -> Settings -> Tribal Stream -> Show posts from people who share your content on top? -> No (Save Settings)
Now you see a larger set of posts (and you should share quite a few of them).
2. Tweet more often
People get kind of feisty about Tweets (like they aren’t allotted 1000 per day). In an ideal world, I would have a Twitter account like Forrester’s Sucharita Mulpuru. Her tweets are sparse and insightful.
Brilliant piece on UPS and Q4 shipping challenges. Net-net: supply & demand out of whack, shipping oft underpriced. http://t.co/5vK0922ENw
— Sucharita Mulpuru (@smulpuru) December 24, 2013
However, I am not Sucharita Mulpuru. I use Twitter as a content distribution channel. What this means in the context of Triberr is that I share a lot of blog posts about social media and technology (and for a couple of bloggers that I really like I share some off-topic content). I share four articles an hour (96 articles a day). Debate the approach how you like, but with the average Twitter user on Twitter for a few minutes per day it makes sense that frequent Tweets are more effective (for my purposes anyhow).
I don’t recall what the default setting is on Triberr, but to set it to the highest frequency (one Tweet every 15 minutes) you would go here:
Account (upper right hand corner) -> Settings -> Tribal Stream -> Maximum frequency Triberr will share tribemates posts you approve -> 15 minutes (Save Settings)
You can set this to anything you want but for the purposes of increasing the number of shares and diversity of authors: more is better.
3. Join more tribes, mind your zeros and nail your headlines
From a numbers perspective, setting those defaults and then managing your Triberr articles everyday will increase the number of social shares that you receive. You should also consider these three things:
Join more tribes. More tribes = more people. If you share content from more people, more people will have your content top of mind to share.
Beware of zeros. In the stream view, you can see how many posts a person has shared by placing the cursor over their picture. If that number is zero, odds are they signed up for Triberr but aren’t actively managing it. I generally will opt to hide the article or even mute the person because there really isn’t much of a point to share their stuff in the context of this strategy.
Nail your headlines. Lastly, it’s always a good idea to put some thought into your headlines. That’s what will draw people to read and share your posts. So if your headline is crap or has a bunch of hashtags and Twitter handles in it (or worse has a Twitter handle at the beginning), you would be better served to craft a headline that makes people want to read.
It’s pretty simple stuff: increase the diversity of content by changing the default view, increase the frequency of sharing to impact other author’s sharing stream, and make stuff that people want to share.
What do you think about that?