Women dominate social media and the data presented in this infographic really backs that fact up. The social media demographics survey looked all of the top social media networks except Google+. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr were included. Two big takeaways to watch include that women access social media via mobile devices more and they are driving the growth of the visual social web.
I noticed about a year ago when checking my own blog’s analytics that more visitors were using mobile devices to access the site. This spurred me on to mobile-enable and optimize my content. Even now, nearly 70 percent of my site’s visitors are using mobile devices and tablets.
The top three reasons Women dominate social media shared by Golden Girl Finance were:
‘Women not only use social media more often than men, but they use these sites in more ways’;
‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’
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