How women dominate social media [INFOGRAPHIC]


Women dominate social media and the data presented in this infographic really backs that fact up. The social media demographics survey looked all of the top social media networks except Google+. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr were included. Two big takeaways to watch include that women access social media via mobile devices more and they are driving the growth of the visual social web.

I noticed about a year ago when checking my own blog’s analytics that more visitors were using mobile devices to access the site. This spurred me on to mobile-enable and optimize my content. Even now, nearly 70 percent of my site’s visitors are using mobile devices and tablets.

The top three reasons Women dominate social media shared by Golden Girl Finance were:

‘Women not only use social media more often than men, but they use these sites in more ways’;
‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’

Why do you think women dominate social media?

Leave a comment and do share.

Infographic Designed by | Author: Alex Hillsberg
The original article, “Women dominate social media” by Peter Trapasso was originally published on
Photo by Iryna Vozna (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Peter Trapasso

Peter Trapasso

Social Media consultant at
Peter is a self-taught social media and wine expert who owns, a social media marketing blog. As part of a 15+ year corporate career in technology he worked for Fortune 500 and startup companies. He is also one of the 75 most followed people on Twitter in San Francisco. And a Top 1% Kred Social Media VIP and Klout Influencer. As seen in Information Week, Yahoo! Small Business Advisor, Google News, Business2Community, and Social Media Today.

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