Twitter announced this week that you can now Tweet up to four photos in each Tweet. Although many people have written that this is an attempt for Twitter to compete with Instagram, I’m not sure that Twitter can afford to set its sights so low (Instagram isn’t profitable, where Twitter has a sense of urgency about making money).
In any event, this feature is only available on the mobile app. For whatever reason, the desktop version only allows you to use one photo per tweet.
I went through the process of posting a Tweet with four photos and I wanted to show you how to do it, and point out a couple of issues you might be careful to avoid.
How to post multiple photos in one Tweet
The mobile app is different. Here are screenshots of the process to post multiple pictures:
BEWARE OF THIS!!!
— Jim Dougherty (@jimdougherty) March 28, 2014
…but it only will Tweet the first four pictures. Incidentally, this is the worst embed I have ever seen from Twitter – here’s what the actual tweet looks like:
Pretty simple stuff. Just remember only to add four pictures as the fifth picture and beyond will float unacknowledged into the microblogging abyss.
To reiterate: this only works on the mobile app. Here is an example of a desktop Tweet where I tried to post multiple pictures:
Multiple photo posting doesn’t seem to work on desktop version, though….. pic.twitter.com/drW3q6woD2
— Jim Dougherty (@leaderswest) March 28, 2014
Now, I could hypothesize that Twitter sensed that my kids were far too cute to be concentrated into one Tweet but I’m not sure that technology exists yet. The photo button just disables after one picture is attached (from the desktop).
Probably not shooting their sites on IG
An econsultancy report revealing that Instagram has more mobile (and younger) users than Twitter came out around the same time that this function became available, which led many to believe that Twitter’s change was an attempt to compete with IG. Besides the profit motive that I discussed earlier, there are a couple of reasons that probably isn’t true:
#1 The IG filter-type function on Twitter is only available on mobile and is not as intuitive as IG (and it isn’t integrated with Vine)
#2 – Twitter will soon look like this:
…which looks more like Instagram’s profitable parent company than the perpetual selfie machine.
Regardless, I’m curious to know your thoughts on Twitter’s new feature.