Lost in the discussion about how Facebook has squeezed brand Pages to the point of suffocation is the value of Facebook Likes.
I’m not sure that I’ve ever seen it studied in any detail, but I assume that studies of social proof and the power of reviews have some bearing over what a Facebook Like communicates to prospects.
This is an infographic describing tactics to increase your Facebook Likes. Though more is necessary to communicate with people who have Liked your page, the accumulation of Facebook Likes is not insignificant.
I’m curious to know your thoughts on this one.