Traditional ideas of customer service are important, but in the digital age, businesses are required to think out-of-the-box in order to reach their audiences. Keep track of the trends and continue to strive for innovative ways to target customers.
Before investing in a particular marketing approach, get to know your audience. If you have a great campaign, but are targeting the wrong customers, your overall strategy will fail. Keeping this maxim in mind will help you navigate your approach.
Create a Blog or Website to Connect with Customers
Having a media presence is mandatory for a company’s success. More people rely solely on the Internet for vital information as well help choosing services and products. Southwest Airlines has found success by taking a no-holds-barred approach and launching a blog to share behind-the-scene stories about business operations, as well as covering breaking news and developments. Customers can read this blog and interact with the company by posting comments and questions directly to the website.
Creating a blog or website is your company’s virtual business card. By showcasing your home, about us page and daily entries, you have an opportunity to maintain your current client base and attract new customers. Most people are not searching through print pages to find a business, but are gravitating toward an Internet search to find the right company to fit their needs.
Implement YouTube as a Marketing Strategy
Gary Vaynerchuk of Wine Library built a huge online following by hosting various videos of wine tasting and profits increased tenfold in three years. Using YouTube can make a small business grow unexpectedly if a particular broadcast goes viral. Most brands that are having success with video, tend to post consistently and focus on good content. This marketing strategy requires some forethought before proceeding further. Decide how best to use video for your product and service before putting a mediocre video online.
Use a Facebook Page to Launch a Platform
Facebook continues its dominance of social media sites, so it is in your business’s best interest to create a fan page. On this page, you can tell consumers what you are about and post to the page about promotions, contests and successes that your company wishes to share. Companies like Lifelock use their page to remind consumers about identity theft and integrate safety measures that they can take to protect their online and offline data.
Since so many people are on Facebook for personal use, they are likely going to see an ad about a particular company and might be tempted to click on their page to learn more of what they are about. Share your page and encourage customers to “check-in” so that their friends can see information about your business in their feed. You can also use polls to engage your customers on your page.
Establish a Twitter Account to Interact with Your Customers
For more personal interaction, companies are taking to Twitter to tweet various messages about their business. Companies like Disney and Starbucks have millions of followers who see what they are tweeting, whether it is a new product promotion or a discount. Other businesses can model this prototype by establishing a twitter handle and engaging in conversations with their consumers. Personal attention always leads to better business.
The reach of technology and social media is not a passing fad; it is here to stay. Businesses need to formulate a plan to use these resources to their advantage and create more revenue by crafting their digital marketing strategy.