Whether you’re an expert marketer, a newbie marketer or a business owner taking care of your online marketing; there’s always so much information you come across as you scout the net for articles that can assist you in keeping your marketing efforts at their best. The problem is the array of information; there’s so much to read, so many latest trends and tools to use, which makes for quite an overload of options. For this reason, the most important piece to what you do is your foundation.
What will make the biggest long-term impact?
The foundation of your online marketing is what will make the biggest impact to your online activity in the long run. The reasons vary, but one of them is that tools and trends get replaced. Let’s say you’re using a set of tools that do everything you need for your online marketing needs, why change them? Unless there’s a new online marketing tool that revolutionizes the process, is it really worth your time to find and integrate a number of tools that take away time from what you should really be doing, which is working on your online activity?
The latest social networks are another area you see marketers and business owners chasing. If you have the resources, time and budget, go for it; but if you have limitations on time and spending, you should consider a different approach to your interest in every latest social network that pops up. Your time is better spent improving the work you do on the networks your target audience is using right now. Also, if you are focused on engagement you’ll be applying a number of creative ways to keep your audience interested and coming back to your existing social networks. Meaning, it’s not going to harm your business if you’re not on that new network everyone is talking about.
How to lay a strong foundation for your online marketing
What you do want to spend your time on, is laying a strong foundation for your online marketing.
- Have you established your buyer personas?
- Have you chosen the social networks your target audience is on?
- Is your content offering value and solutions to your followers?
- Do you vary between the type of content you post, such as photos, videos, and links?
- What type of gamification strategy do you have set up throughout the year?
- Are you watching your social media analytics to tweak your message and techniques based on your audience’s input in their engagement with your existing posts?
All of these questions are what make up your online marketing foundation. If you have answers to all of them and if they are centered around your target market, industry, and offering value; then tools and trends are a plus (if they’re really that great of an option for you to consider).
We must stay in the loop.
This is not to say that things don’t change and that you shouldn’t stay informed, after all change is part of the digital world, and as marketers it is our job to stay in the loop on what’s going on. However, it’s one thing to stay informed and up to date; and it’s another, to keep changing things around, which essentially hurts your online marketing efforts.
How do you manage latest online marketing tools and trends?