Anyone with access to a computer and the Internet has the ability to start a blog, which is why blogging has become so popular. However, in order for a blog to be successful, bloggers need to avoid the most common problems beginners face, especially when first starting out. Or, bloggers at least need to know how to conquer those problems when they run into them.
Here are some solutions to these problems and strategies to make your blog successful.
Lack of Content and Bad Content
People read your blog for the content. Each sentence you write should do one of three things: enlighten, entertain and/or inform. You need to keep your blog full of fresh content, too. How often you post content is really up to what you are blogging — evergreen or timely/newsy stories.
For evergreen stories, one to two posts a week should be sufficient. Stories pegged to the news will be posted as events happen, which may mean you need to post multiple times a day. Either way, don’t sacrifice quality for quantity if you want to build an audience.
Writers block is all mental. However, that doesn’t mean the struggle isn’t real. There will be times during your blogging career when you may feel stale or when you just can’t seem to get any words on the page. At some point, the cursor will mock your efforts.
You can alleviate writers block by writing something that makes you uncomfortable, something that is out of your lane. Try some creative writing prompts to help you leave the confines of your specified blog topic. The prompts will get your creative juices flowing and help you generate ideas. The prompts may even spark ideas that can use in several blog posts. If you like what you’ve written in response to a prompt, then post it to your blog.
You Love Clipart and Comic Sans
If this is you, then you have bigger issues than your blog. Clipart and Comic Sans are very bad and should never be on your site. Anywhere.
No Photos or Bad Photos
Most blog readers expect photos to accompany your words. Give the readers what they want. Smartphone cameras are usually capable of taking photos that are good enough for blogs, but if you are really, really bad at photography consider using stock photos from places such as Pixaby and Flickr Creative Commons. Both sites offer royalty-free photos.
Also, do not be afraid to approach people on photo-sharing sites. Amateur photographers will typically give you permission to use their images as long as you give them credit for the photo.
Not Promoting or Over-Promoting Your Blog
You are not Kevin Costner and your blog isn’t his Field of Dreams. Just because you build a blog doesn’t mean anybody is going to show up to read it. Rather, you have to let people know your blog exists by promoting your content — without being spammy or annoying, neither of which will help your cause.
Adding the right keywords, reposting your content to your social media accounts, responding to comments on your site, building relationships with experts in your field and even promoting older blog posts will help get you noticed.
Just don’t be obnoxious about it or go to other people’s blogs and promote your stuff in their comment section — nobody likes those people.