Author Archives: Aurelio Toral

By William Ely Hill (1887–1962) („Puck“, 6. Nov 1915) [Public domain], via Wikimedia Commons

A case study in crowdfunding content

A case study in crowdfunding content

Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the webisode content exclusively available for their 33 Million [...]

Photo: Privacy Credit: Jason Antony

Why does society treat privacy as a disposable commodity?

Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, we are not looking to create the ultimate [...]

Photo: Barcelona See Front By Night Credit: aitorfg

Why long term social media marketing strategy makes sense

A recent post by Jim Dougherty caught my attention. It discussed a FORBES piece titled “The Truth About Social Media”, and ended asking: “Is Social Media Marketing a “long game” or are social goals more accessible than this?” The real question should read: Is Marketing (stripped off additional tags) a “long game”?  If your answer to this question [...]

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