Does social media work for B2B companies?

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Listen to an audio version of this article I’ve always wondered why B2B’s executives keep telling me they’re not interested in Social Media for their Business. In my opinion, if there is a business sector that should understand and value Social Media, is precisely B2B. B2B’s professionals had always relied on business contacts and personal […]

How Facebook’s algorithm change puts additional pressure on businesses

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Listen to an audio version of this article Facebook modified its EdgeRank algorithm… Bad News? Advertisers don’t seem to be particularly happy about the change. Now that they were finally comfortable promoting their stories and cashing out on their hard earned Likes, Zuckerberg’s company changed the playing field and established new rules of engagement… how […]

A case study in crowdfunding content

By William Ely Hill (1887–1962) („Puck“, 6. Nov 1915) [Public domain], via Wikimedia Commons

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Listen to an audio version of this article Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the […]

Could Google Glass be the dominant screen?

By Denis PI (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Listen to an audio version of this article It is a period of screen wars. Striking from a hidden base, Rebel devices have won their first victory against the evil Desktop Empire. 

Why does society treat privacy as a disposable commodity?

Photo: Privacy Credit: Jason Antony

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Listen to an audio version of this article Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, […]

Why long term social media marketing strategy makes sense

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Listen to an audio version of this article A recent post by Jim Dougherty caught my attention. It discussed a FORBES piece titled “The Truth About Social Media”, and ended asking: “Is Social Media Marketing a “long game” or are social goals more accessible than this?” The real question should read: Is Marketing (stripped off additional tags) a […]