There is a lot of bad content out there
“It’s just business.” It’s a mantra that fills many an employee with fear. It’s no wonder – the phrase typically is used moments before explaining to an employee or two that they are to be laid off. In some cases, the act may be necessary as in the case of an unruly employee or one […]
In a world where your marketing doesn’t matter, it’s off with your head not let’s experiment and see if we can’t do things better.
My online presence is a reflection of me and my business; thus, I make use of curated authenticity.
The writing basics underpin everything else; that is, they’re the foundation. Without the basics, things fall apart.
Editorial calendars aid with organization, but they can do much more.
I haven’t written about personal branding because I haven’t felt equipped to do so. I’ve read posts about it, listened to arguments from both sides, and tried to figure out my own sense of the concept. Both sides provide compelling arguments, but I find myself falling more often on the side that says it doesn’t […]
A few weeks ago, I overheard two women in a coffee shop talking about e-letters. One of the women said, “I don’t care all that much about the content in my business’ e-letters. It’s the touch point that matters. You know, keeping the business’ name in front of people.” I was more than a little […]