…content. It’s a content-flooded world. No, it’s a content-deluged world. It’s a wonder no one’s been called to build an ark or hasn’t witnessed animals coming two by two. You HAVE to have a blog. In this world, people are told they have to have a blog. They have to publish content consistently. Consistency, of […]
“It’s just business.” It’s a mantra that fills many an employee with fear. It’s no wonder – the phrase typically is used moments before explaining to an employee or two that they are to be laid off. In some cases, the act may be necessary as in the case of an unruly employee or one […]
Several weeks ago, I had the opportunity to interact with not one but two auto repair shops. I’ll call them Auto A and Auto B since I refuse to name names. I will say that Auto A is a national, well-known brand, and Auto B is a well-known, local one. The two brands are the […]
Curation, as a word, has lost much of its vigor due to overuse. It has become a buzzword and is moving toward relic status. It is a broken-down car abandoned on the side of the highway, tagged by the authorities for immediate removal to the junk heap. Curation as a form of art The word’s […]
Marketing sometimes is treated like the black sheep of the business family. It’s the stepchild – maybe even the illegitimate one – or the least favorite. People in other departments might not say as much, but the people in the marketing department know that they are superfluous. Their jobs only are as steady as the […]
I am going to make a possibly inflammatory statement: I don’t see anything wrong with curated authenticity. People do it every day to lesser or greater degrees in offline communications. Why, then, all the dither when it comes to “authenticity” and social media?
One of my hobbies is dancing salsa. It’s a dance based on a seven-beat, hence the “seven reasons” found in the title. The trick with dancing salsa, as with any dance, is never to forget the basic. No matter how complicated a turn or shine (also known as footwork) is, it’s based on the basic.
Editorial calendars aren’t for everyone. I recognize this fact, yet I still urge people to consider using them, especially people who are new to blogging for their businesses or who are determining the best way to lay out the components of their marketing strategy. Having an editorial calendar brings order to content that may or […]
I haven’t written about personal branding because I haven’t felt equipped to do so. I’ve read posts about it, listened to arguments from both sides, and tried to figure out my own sense of the concept. Both sides provide compelling arguments, but I find myself falling more often on the side that says it doesn’t […]
A few weeks ago, I overheard two women in a coffee shop talking about e-letters. One of the women said, “I don’t care all that much about the content in my business’ e-letters. It’s the touch point that matters. You know, keeping the business’ name in front of people.” I was more than a little […]