There is a lot of bad content out there
“It’s just business.” It’s a mantra that fills many an employee with fear. It’s no wonder – the phrase typically is used moments before explaining to an employee or two that they are to be laid off. In some cases, the act may be necessary as in the case of an unruly employee or one […]
Editorial calendars aren’t for everyone. I recognize this fact, yet I still urge people to consider using them, especially people who are new to blogging for their businesses or who are determining the best way to lay out the components of their marketing strategy. Having an editorial calendar brings order to content that may or […]
I haven’t written about personal branding because I haven’t felt equipped to do so. I’ve read posts about it, listened to arguments from both sides, and tried to figure out my own sense of the concept. Both sides provide compelling arguments, but I find myself falling more often on the side that says it doesn’t […]
A few weeks ago, I overheard two women in a coffee shop talking about e-letters. One of the women said, “I don’t care all that much about the content in my business’ e-letters. It’s the touch point that matters. You know, keeping the business’ name in front of people.” I was more than a little […]
The longer I work as an editor and writing coach, the more I seem to focus on internal communications before external ones. The reason? The inner workings of a company have to be in order before a cohesive and united message can be shared externally. A vision has to be set. The players need to […]
I am, by no means, the best person to give advice about handling confrontations and conflict. I don’t like conflict. I avoid confrontations if at all possible. Having to confront someone makes me feel ill. I imagine how horrible the confrontation will go. I envision how flustered I will become.
Communicating a vision is problematic because it has to be easy to grasp by others, yet it has to have a depth to it. A vision expressed in fifty words should have, in its background, a full-blown vision of however many words it takes to express it. A vision is both an abstract and a […]