Author Archives: Heather Reid

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How one non-profit is creatively using social media and how you can help

How one non-profit is creatively using social media and how you can help

Arusha, Tanzania is stricken with poverty. Single parenting is the norm due to HIV/AIDS and rape. Hundreds of children live on the streets. Problems are everywhere and it is heartbreaking. Non-profit organization Shining a Light’s “Women to Work” Program in Arusha, Tanzania has created a training center where the women learn a trade and are educated [...]

Photo: Communicate the alien Credit: arpi

Twitter best practices from five under-the-radar superstars

We all have our strengths and weaknesses. Twitter is a challenging juggling act, especially when the number of your followers grows into the tens of thousands.  I’m not quite there yet, but I pay close attention to my Twitter friends who are wildly successful. Let’s take a closer look at five under-the-radar tweeps who are [...]

The New Consumer Engagement

The way we market to consumers has changed. Consumers want experiences that encompass mobile technology and create a unique experience. Sooner or later, Some retailers and brands are still reluctant to embrace technology as a new method of communication. However, more retailers are starting to bridge the gap between virtual and brick and mortar. The [...]

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