Jim Dougherty

Report: Twitter is big in Japan (Facebook big)

4 hours ago on Social Media Marketing, Twitter by Jim Dougherty

Report: Twitter is big in Japan (Facebook big)

4 hours ago on Social Media Marketing, Twitter by Jim Dougherty

A report from globalwebindex this week showed that Twitter is nearly as popular as Facebook in Japan. I really don’t know what to make of this information, but here is a table describing the popularity of social networks in Japan. While this is an interesting development, Twitter’s Japanese popularity reminded me of the 1984 international hit [...]

By Pitzyper (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Infographic: Is the value of Foursquare overstated?

24 hours ago on Infographic, Social Media Marketing by Jim Dougherty

After failing to secure additional funding this year and the revelation that they had taken in a paltry $2 million in revenue in 2012, Foursquare was able to secure bank financing to prevent a hasty sale. When Facebook’s Graph Search was released, I assumed that Foursquare’s check-in data would be in high demand as Facebook [...]

By Kurt Barnett (UNSW Canberra) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Infographic: Size isn’t everything when it comes to social platforms

1 day ago on Infographic, Social Media Marketing by Jim Dougherty

Facebook has one billion users, and I think many businesses consider that the end of the conversation when it comes to where they spend their time and effort on social media. There may be more opportunity or even congruence on other platforms, and that’s what I like about this infographic. I’m not sure that its entirely accurate [...]

By thomas (Flickr: Shortcut - Trogir) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Infographic: Keyboard shortcuts for Facebook, Twitter, YouTube and G+

May 17, 2013 on Facebook, Google Plus, Infographic, Social Media Marketing, Twitter, YouTube by Jim Dougherty

You use Ctrl-X to cut and Ctrl-V to paste. You may even use Ctrl-P to print. But how often are you using Ctrl-Alt-M to draft a new Facebook message? Or G-R to see your Twitter mentions? Courtesy of social media analytics firm Quintly, now you can zip through your social media inboxes a little bit [...]

Foto: Martina Nolte, Lizenz: Creative Commons by-sa-3.0 de [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons

Infographic: Tumblr guidelines (in Portuguese)

May 16, 2013 on Infographic, Social Media Marketing, Tumblr by Jim Dougherty

Call me juvenile, but after seeing this infographic I think all social networks should publish their terms of service in a Portuguese-language infographic. Let me know what you think. Foto: Martina Nolte, Lizenz: Creative Commons by-sa-3.0 de [CC-BY-SA-3.0-de], via Wikimedia Commons

By Clarence Coles Phillips (1880-1927) [Public domain], via Wikimedia Commons

Study: Paid ads are the most effective way to market on social

May 15, 2013 on Research, Social Media Marketing by Jim Dougherty

A new study by Forrester and Kenshoo Social shows that despite the widespread use of organic marketing tactics on social networks, the most effective way to market on social networks is by paid advertising. You knew this was going to happen, right? Facebook has ratcheted down brand reach dating back before its EdgeRank algorithm update and Twitter has [...]

By Ragtimedorianhenry2010 Johnson (Collection) [Public domain], via Wikimedia Commons

Infographic: The best day to send emails? Thursday at 3PM.

May 15, 2013 on Email Marketing, Infographic by Jim Dougherty

Thursday. 3PM. Your inbox starts to swell. You probably have Mail Chimp to thank. Especially where email is concerned, I find generic “best time to send” advice quite useless. It depends on your vertical, your audience, your time zone, and other variables. It’s always best to A/B test. That said, this infographic presents some strong [...]

By andrea silva from santiago (SADNESS) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Study: 40% of moms say Pinterest causes them distress

May 15, 2013 on Pinterest, Research, Social Media Marketing by Jim Dougherty

In a recent Insight Express/NBC News survey of over 7000 moms, 42% percent responded that “measuring up to all the cool crafts they see on Pinterest causes stress.” While on the surface this may like an arbitrary observation, there is a growing body of evidence that our publicly-accessible socialization and social consumption have a negative impact [...]

By scion_cho from Quezon City, Philippines ([春日部夏休み] Keitai Culture) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Infographic: 75% of companies do not create “mobile-friendly” emails

May 14, 2013 on Email Marketing, Infographic by Jim Dougherty

Facebook gets all of the hype when it comes to customer loyalty, but email is a much less expensive and more effective means to get repeat business from previous customers (or fans). The number one activity that people do on their smartphones is not to post to social networks or to play Minecraft, it’s (pregnant [...]

By Nathan Lewis from Nashville, TN / Columbia, MO, USA ([1]Uploaded by Vydra) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Report: SnapChat photos remain on phone after expiration

May 14, 2013 on Gen Z, Social Media Marketing by Jim Dougherty

Recently, digital forensics company Decipher Forensics found that popular mobile app SnapChat has a folder in its directory with the extension .nomedia (preventing the files from being recognized by the phone as pictures). As you might have already guessed, when they removed the .nomedia extension from the files, the “expired” SnapChat photos reappeared. Oops. SnapChat [...]

By Dan Taylor from London, UK (Worst-case scenario) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Infographic: Over half of online teens share personal information with strangers

May 13, 2013 on Facebook, Gen Z, Infographic, Social Media Marketing by Jim Dougherty

One of the scariest things as a parent is to understand how to prepare my kids for their digital future. It is beyond anything that I experienced growing up. Our babysitter just shared a story of how her friends were being cyberbullied on Instagram, and as a parent I surrendered all objectivity in deference to my future fears. An [...]

By Moazzam Brohi from Brooklyn, USA [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Study: Google Plus time-on-site up 112%, Facebook down 5.2%

May 13, 2013 on Google Plus, Research, Social Media Marketing by Jim Dougherty

If you’ve had a hard time making heads or tails of Google Plus lately, you’re not alone. Reports earlier this year that Google Plus may have surpassed Twitter to become the #2 social network in the U.S. seemed to justify its inclusion among all social behemoths. Neilsen just released some data from February 2013 (although it [...]

Nicolas Guibal [CC-BY-SA-2.0-fr (http://creativecommons.org/licenses/by-sa/2.0/fr/deed.en)], via Wikimedia Commons

Infographic: Does your website need an overhaul?

May 12, 2013 on Content Marketing, Infographic by Jim Dougherty

As someone who is in the process of overhauling a website (which is itself quite a process) – I really enjoyed this infographic. Of course it’s less style and more substance, maybe more appropriately called an flowchart-graphic. In any case, a lot of the points that they make are salient to me and should be [...]

Author Archives: Jim Dougherty