Book Review: Lean In by Sheryl Sandberg

Sheryl Sandberg

I have never had a problem calling myself a feminist. A lot of women do because they don’t want to be perceived of as crazy bra-burning psychos, which is unfortunately how society has sort of pigeon-holed feminists. So, when the buzz started about Sheryl Sandberg’s book, Lean In, I was a little puzzled that I […]

Book Review: Daniel Pink’s To Sell Is Human

Pink Book

Ever since the social media revolution really started to take hold (what would you reckon, 2008?), selling has seemed to have become equivalent to a swear word. Selling is pushy. Selling is what snake oil salesmen do. Social Media, many have preached, is not about selling. It’s about relationship building. These two actions, both integral […]

Why you need to read Social Media Crisis Communications

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL

Whether you are a company currently using social media or whether your company is simply at the stage of wondering whether you should begin to use social media for marketing or other purposes, various crises that have unfolded in the online world probably have you a little bit (or a lot) worried. What would happen […]

Book review: 50 points of wisdom from Social Media ROI


Most of the time, when I write book reviews I summarize my understanding of the book in my own words. However, sometimes it’s best to let the book speak for itself. Such is the case with Social Media ROI by Olivier Blanchard. So, instead of offering my own words, here are 50 points you can […]

Book Review: Youtility by Jay Baer

Youtility book

For a long time now, we have been hearing about how companies can provide valuable resources for their customers and prospects online. Indeed, when the social media revolution first began, one of the most often quoted bits of wisdom was to make yourself useful rather than promotional. In his book Youtility (available here) takes this […]

Book Review: Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete Mitch Joel

When a book begins with the warning that you are in Purgatory, your first instinct may be to make sure you didn’t actually pick up Dante’s Inferno. The brightly colored Ctrl Alt Delete, however, does not necessarily paint Purgatory as a bad concept, and it offers ways that you can prepare for the battle and […]

Book Review: Influence Marketing by @DannyBrown and @SamFiorella

By Donarreiskoffer (Self-photographed) [GFDL ( or CC-BY-SA-3.0 (], via Wikimedia Commons

Have you ever noticed that in the world of social media, “calling out” has become a common communication strategy? Whether it’s a person, a platform, or a concept, social media practitioners often rebel against things or people via blog posts or tweets, but seldom is there an offered alternative. This has certainly been the case […]