Margie Clayman writes that Lean In is a great read for women, but would be a better read for men to understand gender issues in the workplace.
Ever since the social media revolution really started to take hold (what would you reckon, 2008?), selling has seemed to have become equivalent to a swear word. Selling is pushy. Selling is what snake oil salesmen do. Social Media, many have preached, is not about selling. It’s about relationship building. These two actions, both integral […]
I was scrolling through Facebook one day, as I am prone to do, and I came upon a post from Olivier Blanchard mentioning the book Humanize. He said it was really good. Jason Konopinski then came along and confirmed that the book is a must-read. While I love arguing with those two, I took their […]
When I was a little girl, I LOVED the Little House books. I must have read each of them at least four times. Probably more. It was more than me just being a history buff. When I read those books, I was taken into an entirely different world. I was taken to the prairies of […]
Oftentimes, people who blog and who participate on social media platforms seem to forget why people might be there searching for information. We marketers get carried away with phrases like “Content Marketing” and we wax poetical on things that may impact us on a regular basis but may not necessarily impact our companies. What a lot of people are […]
If I could say one thing about the year 2012, I would say it has been a year of important lessons for me, especially where the online world is concerned. When you first start out in social media, especially if it’s more for personal use versus business use, it is easy to get awed by […]
When I first started blogging, it seemed like I could not buy a comment or a tweet. In fact, I knew something really crazy was going on when I got a comment and about three shares one day (it turned out Chris Brogan had tweeted out my post, which was 100% surprising!). I started joining the Twitter […]
On September 18, Corey Mull wrote an article for Ad Age titled, “No, Brands Aren’t People – and Consumers Don’t Want Them To Be.” The title got my attention for several reasons. First, for as long as I have been in the online world, and maybe for as long as the “online world” has been […]