Book Review: Daniel Pink’s To Sell Is Human

Pink Book

Ever since the social media revolution really started to take hold (what would you reckon, 2008?), selling has seemed to have become equivalent to a swear word. Selling is pushy. Selling is what snake oil salesmen do. Social Media, many have preached, is not about selling. It’s about relationship building. These two actions, both integral […]

Book Review: Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete Mitch Joel

When a book begins with the warning that you are in Purgatory, your first instinct may be to make sure you didn’t actually pick up Dante’s Inferno. The brightly colored Ctrl Alt Delete, however, does not necessarily paint Purgatory as a bad concept, and it offers ways that you can prepare for the battle and […]

Book Review: Humanize, by Jamie Notter and Maddie Grant

humanize

I was scrolling through Facebook one day, as I am prone to do, and I came upon a post from Olivier Blanchard mentioning the book Humanize. He said it was really good. Jason Konopinski then came along and confirmed that the book is a must-read. While I love arguing with those two, I took their […]

Book review: My Identity Crisis by Amber-Lee Dibble

By Malik1940 (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

When I was a little girl, I LOVED the Little House books. I must have read each of them at least four times. Probably more. It was more than me just being a history buff. When I read those books, I was taken into an entirely different world. I was taken to the prairies of […]

Book Review: Social Media Commerce for Dummies by @MarshaCollier

Illustration: Green Button Credit: Ankner Peter

Oftentimes, people who blog and who participate on social media platforms seem to forget why people might be there searching for information. We marketers get carried away with phrases like “Content Marketing” and we wax poetical on things that may impact us on a regular basis but may not necessarily impact our companies. What a lot of people are […]