Everyone has been talking about livestreaming lately. Various livestreaming platforms like Snapchat and Blab have been getting a lot more traction; and recently, Facebook has jumped on board by offering livestreaming on its platform. This is an indication of livestreaming not going away anytime soon and ultimately, becoming a component of a business’ social media marketing strategy.
As is common knowledge for online marketers, online marketing is a combination of various components. Not all businesses implement every component, but most will at least take on the social media aspect of it. Why? Because that’s where consumers are and because if they don’t have some online presence they’re hurting themselves. When it comes to livestreaming, the community experience you offer dives into an entirely new arena, but the foundation stays the same.
In order to help you with integrating livestreaming to your social media marketing or overall online marketing strategy here are three tips that can accompany your journey.
Make it customer centric
You must know by now that online marketing is customer centric, but it’s not always that simple to keep the customer and community in mind when your business (or client) has so many ideas on how to present their product or service.
Usually the focus is centered around building the how and what, forgetting the why and to listen to what your community is saying. The same thing can happen with your livestreaming events. In order to avoid this, have your buyer persona outlines in your mind or in front of you when initiating your livestreaming event planning.
Also, don’t forget that there are a number of great livestreaming marketing professionals out there who can help you express your why and keep your customers in the forefront.
This one should be a no brainer, but time and time again, I see many brands forgetting about value and focusing on selling or pushing content. Online marketing is all about offering value to pull your customer in, to engage your community, to show them you care and you can help them.
When you build your livestreaming event ask yourself questions like what value will this topic or event bring to my community? Or why would my community want to see this livestream, what do they get out of it?
If that’s not enough to steer you in the right direction, send out a questionnaire to your existing customer base asking them what type of livestreaming events they are likely to want to see and attend.
The right platform
There are a number of livestreaming applications and platforms: Periscope, Blab, Snapchat, Google Hangouts, Facebook. They each offer different types of experiences and they each offer different types of livestreaming experiences.
Snapchat allows you to share tidbits of events going on or to have a personalized one-on-one conversation. You could use it as a means to share the human component of your business or even offer a more personalized customer service experience. Facebook lets you livestream in groups or on your pages and get in front of your targeted audience since they make up your community. Periscope on the other hand opens you up to the entire world and can help you get in front of people you haven’t been able to connect with on Facebook or Google.
Livestreaming can seem overwhelming or time consuming, but with a plan and well laid out strategy it doesn’t have to be. The above tips can help you with focus and to build successful livestreaming events within your overall social media or online marketing strategy. And remember, quality is key, not quantity. If you have time for one livestreaming event a year that’s fine, don’t think you have to continuously livestream.
How have you integrated livestreaming into your social media marketing or online marketing?