If you haven’t heard, recently Facebook introduced Signal for Facebook and Instagram. Signal is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.” The news isn’t important for social media marketers per se, but what is important is the bigger picture regarding social media marketing for business growth.
Creating an opportunity for journalists to discover sources and embed newsworthy content is indicative of what online marketers have always known, which is: social media is used by people to find information on different topics of interest and to stay update on what’s going on in the world (besides to engage with family and friends).
No matter what new trends, apps, or social networks are created (as the digital world keeps growing); it is certain that valuable content makes all the difference in your social media marketing approach. The obstacles to this known fact for social media marketers typically entail the urgency with which clients and employers want to increase sales and visibility.
- Most assume it’s important to be on all the latest social networks, whether their target market is there or not.
- There’s this thought that it’s ok to schedule one post after the other of one’s own content.
- There’s a high level of impatience with the process of branding, thinking that there is some magical way to go viral.
- Long-term relationship building isn’t something that’s always seen as a return on investment.
This type of thought process is normal for business owners to have since they’re main objective is to grow and stay in business. You want to show them how what they want is attainable through a social media strategy built around offering value; and the creation of Signal is a perfect example that you can use to show them this reality.
Since social media will only grow as a main source of information for people, the sooner businesses get it, the sooner they will be able to stay visible and interesting to online consumers. If on the other hand, this isn’t something businesses can see or are willing to invest in; then advertisement will most likely be the best way to allocate their social media budget and resources.
How do you see social media usage transforming for consumers through time?