Last week’s Boston Marathon tragedy has once more put into question social media etiquette and best practices in a national or world-wide crisis situation for marketers and social media agencies.
When we look online there are a number of articles that talk about businesses outsourcing their social media efforts. Some are in favor of it, while others are against it. Although it is understandable for companies to want the voice of their brand to come from in-house, the multi-faceted structure and needs of running a [...]
As with all professions, marketers too have different faces. The types of professionals make an impact on the name of the profession, as well as on the success of a business. Furthermore though, it should call into question what one wants to be in life. Do you want to share something of value with others [...]
Any social media business needs clients. Everyone knows this. But when your clients are preventing you from doing your best it is not pleasant. In the long run it could also bring about the failure of a business’ endeavors. The wrong client is one that may not want to pay the fair price for services [...]
The importance of your character and that of your social media business partners and/or clients is simple: it creates long lasting and healthy business relationships. These two characteristics give strength to your business and promote its growth.
As social media grows in importance and usage, so does a standardization of it. However, placing social media in a box can go against its core value, relationship building. Since relationships are not built through set standards, but through interaction and understanding; these need to remain the main focus for anyone doing social media.
“Actions are louder than words; as is consistency. Blend the two together and you have the truth of that moment, of that person, of that character.” – FNM I saw a quote that stated “I don’t believe what you say. I believe what you do.” At first impulse I wanted to ‘like’ the Facebook post, but then I paused and [...]