With a new year ahead businesses are busy re-evaluating their growth plans, marketing strategies and industry trends. The same goes for your social media marketing efforts. Although a total revamp isn’t necessary there are some things business owners and marketers alike can evaluate to see what needs changing to keep online marketing and social media activity effective.
- Check yearly reports for different social media platforms
- There are numerous reports that tell you about the changing demographics and uses for the different social media platforms out there. It’s important to keep an eye on this because social media users can change. While the majority of the users of one platform can stay the same, the age group can increase and start including an older age group or a social network could decrease in use revealing that it may be losing an audience.
This type of analysis will help you know if your business wants to continue marketing on that social media platform or if your time is better spent on another one and reducing activity on the one you’ve evaluated.
- Take a look at some of the newest social media networks around
- If you haven’t spotted any new social networks that could be ideal for your online presence and branding, the beginning of a new year is a great time to do this because you can allocate a specific amount of time to do so. Also, there may be more information gathered on the new social media channel thanks to the time that has gone by since it’s been up and running. One of the most recent platforms that I’ve come across and that caught my attention (but is still in beta) is Blab. Blab allows anyone to have their own show, it’s a bit like Google Hangouts; the difference being you can have up to four speakers or allow others to join as speakers without having to invite them and there is a chat box on the side for viewers to type in their question, engage with you.
Obviously, if having a live show isn’t something your target audience could benefit from this may not be a platform you’re interested in; but it is definitely a way for brands to share their knowledge in an interactive way. Any new social network you spot that has the potential to present your products and/or services in a more interesting way to the end user is something you want to consider (since it can improve your user’s experience).
- Evaluate your social media and digital content management/distribution tools
- Due to a limited amount of time, you are most likely using some type of online content management and distribution tool(s). If you feel there’s a better way, a tool that can save you even more time, now would be when you make the switch. There could also be tools that you want to drop altogether because you’re not really gaining any value from them; maybe they’re not even saving you the time you thought they would and instead they are using up more of it.
By reconsidering where you are on social media based on the channel’s users and based on new networks around, plus dropping or taking on tools to organize and get your content out there; your overall social media marketing strategy for the new year will definitely get the re-evaluation needed and slight tweak that will keep you on track for the year ahead.
Also, don’t forget to analyze the data gathered from the previous 12 months of social media activity and to create an outline of your tweaked marketing plan for the next 12 months. Both of these can save you time in the long run and help you maintain focus on what’s most important.
What do you typically do to prepare your social media marketing for a new year?