Social media management app MavSocial review (sponsored)

Editor’s note: This is a sponsored post about MavSocial. I thought it was worthwhile given how even-handed Peter treats the subject and how I recently explored the pretty weak choices of Hootsuite alternatives in another piece.

Recently I was invited to try out MavSocial Social Media Cloud software and was given access to the PRO+ plan. There are other versions available, including a free “starter” plan, so you have no reason not to test it out right away. Full disclosure: I am being compensated for this review.

Great features, dashboard could be improved

MavSocial is a social media marketing management and publishing platform with some great features. You can currently manage your profiles and pages on Facebook, Twitter, LinkedIn, YouTube, Tumblr, and popular Chinese networks like YouKu and Weibo.

My previous experiences with social media tools on the desktop include the likes of Hootsuite and Buffer. Both do a good job when it comes to publishing, scheduling and analytics. But, there is room for improvement, especially when it comes to the need for simplification by using one app as a dashboard for all of your networks.

And of course several of the top networks browser-based versions, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and the rest. Browsing your feeds on each social networks desktop version is doable, but none of them provide easy access to the others data. When it comes to publishing all seem to be sufficient, which is to be expected as each is optimized for its respective network’s content types.

You get a high level of control in one complete package. Social media content management, publishing, engagement, plus analytics and reporting.

The PRO+ version: optimized curation

The MavSocial PRO+ plan ($99 per month) is their flagship offering and it comes with 100GB of Amazon cloud storage for all of your visual assets, including images, audio and video. In addition to uploading your own media, you also can purchase usage rights to images as needed. Under “Stock Images” you have access to 70 million of photos from Getty Images and Bigstock so far. You also get some editing tools as well.

Digital asset management is a breeze with the Digital Library. You can easily upload your own images (jpg, png, gif), audio files (mp3, mov, wav) and videos (mov, mp4, m4v). The maximum file size is 1GB. You may add metadata such as title, description and tags, to make your visual content easier to find later on. After you upload content, you can then create a new gallery or add it to an existing one.

The RSS Content Manager makes adding RSS feeds is a breeze. Simply add the desired RSS feeds URL and give it a unique name as well. Pick a pre-populated category from a drop-down menu or add your own custom one. You can add pretty much any RSS-enabled feed including your company blog and others in your niche or industry. This makes content curation and sharing a breeze. And you can dial in to the sweet-spot ratio of sharing your own content 20 percent of the time and have easy access to stories your audience will be interested in to fill out the other 80 percent.

Leverage your owned media assets with MavSocial. Curate and manage your website or blog’s RSS feed to publish later. Connect your Facebook, Twitter, YouTube channel, and LinkedIn accounts. Eight different social networks are supported now. Within Facebook you can also select which pages to connect. For LinkedIn you can also select from your pages and groups.

The “Post Manager” lets you compose your posts from scratch or pull in content of your choosing from one of your RSS feeds in the “RSS Content Manager. In addition to text and links, you can add images, video or audio files from your computer, the “Digital Library,” or one of the stock image resources. After choosing to preview your post on a connected social network you can even schedule your posts to go live on a specific time and date.

It is easy to create and edit your campaigns with the “Campaign Manager”. In a list or calendar view, you can edit or create new campaigns within the “Campaign Planner”. Once you are inside of a specific campaign in the “Campaign Planner,” you can create and add a new post. Post status, scheduled date and analytic reports are also available.

View all of your connected social feeds conversations, engagement, history and comments in one place. You can also select to view one network at a time. This information is viewable for the current month, today, yesterday, or custom time periods. You can also view all campaigns or just an individual campaign’s posts. The Social Inbox also lets you search your feeds. And you can view likes, favorites, comments, retweets, and more.

Analytics and customer support

Preset analytic reports are available in the “Reporting” section. Reporting by network, campaign and visual content is available. Reports are available for the Digital Asset Library, Campaigns, Facebook, Twitter, LinkedIn, YouTube, and Short URL.

One of the most popular reports is Facebook. You can get a daily snapshot of what is happening on your Facebook channel. A large brand with 10 – 20 comments per day really needs to see this. Custom reports can be had in the Enterprise plan.

Good customer support for the software is available by forum, email and phone at the PRO+ level. The free version offers the same less the phone support.

One very important capability for “future-proofing” is simply keeping up with all of the changes to the major supported social networks. It is key to make sure that the software is updated quickly. Being cloud-based and accessible with a web browser is a big plus to make this to happen. One benefit is the ease of implementing software updates and fixes without any user intervention required. Secondly keeping the infrastructure up to date to ensure high performance for users is also very important. And finally, they were very responsive to my questions. By being a company that is open and listens to user feedback for both improvements and new features will keep MavSocial on the cutting edge.

I was very impressed with MavSocial. The capabilities are both extensive and useful. The addition of more social networks like Pinterest, Instagram and Google+ will add to its usefulness. Connections to other services for storage like Dropbox or Google drive would be very nice to have. A mobile app for iOS and Android platforms would be great too. The option to use more URL shortening services like bitly or custom links would be nice to have. Try MavSocial out for free today –http://www.mavsocial.com/sign-up/

Disclosure: Writer was compensated for this review.

The article, “MavSocial is a social media management platform that is worth a try” by Peter Trapasso was originally published on petertrapasso.com
Public domain photo courtesy of Pixabay

Six recent trends in cloud computing

Cloud computing is here to stay and its growth is being driven by several trends at the moment:

Mobile devices that use apps to access data on public and private networks are in use worldwide. The apps are the front end used to access data and functionality in the cloud. Cloud computing helps information to flow more freely and easily. Pricing will become more of a factor in decisions as more companies’ ramp up their offerings. Social media networks all use the cloud. The popularity of Facebook, Twitter and the rest is undeniable. Social features are in demand and undoubtedly will come to the cloud.

Device Continuity

The proliferation and ubiquity of mobile devices is driving usage of cloud computing like never before. Smart phones and tablets are everywhere and their apps most often leverage the cloud. Phablets, a mobile device with the capabilities of a phone and a larger screen like a tablet, are projected to lead the next stage of mobile growth.

Apps

The number of third-party apps for top cloud platforms will grow and flourish. Each new application deployment will add to the net total value of the cloud to its users. Just like the operating systems and browser wars of the past, the cloud computing platforms with the most useful and popular third-party apps will win in the end. Cloud software companies such as NetSuite will flourish thanks to this.

Low Friction

Cloud computing reduces friction. Friction points slow companies down. The cloud removes them. Automated transactions, real time supply chain updates and communications between employees and customers are all examples of ways the cloud can speed things up.

Low Cost

The new front in the cloud computing battle will be price. Amazon has enjoyed a long period of prosperity with their cloud services. As Microsoft and Google both get serious, they are sure to chip away at their dominance through very aggressive pricing.

Convenience

A major cloud computing trend is cloud storage. Dropbox and its competitors can represent some of the highest network usage at any given time on corporate networks today. Hand in hand with improvements in cloud security, storage in the cloud is commonplace. The ease of accessing your data anywhere, at any time, from any device just makes sense.

Social

Social media features of the cloud are on the rise. Communication via cloud apps instead of just using email is being demanded by many accustomed to the always on, instantaneousness of social networks like Facebook and Twitter. Social media channels can be monitored and made more manageable through the use of dashboards. Data can be collected and filtered in real time so insights may be gained from customer feedback via social channels. Customer service reps can then communicate with customers faster and more easily.

Cloud computing is a truly global phenomenon already and this will ensure its usefulness. Application deployment to the cloud will become the norm. Application developers will likely rule even more than they already do in the tech and business worlds. The cloud will speed up business and pricing will be competitive among providers. Mobile device usage, cloud storage and cloud social will likely lead the way.

The original article, “Top 6 trends in cloud computing” by Peter Trapasso was originally published on his website
Public domain image courtesy of Pixabay

How to promote your Kickstarter campaign with social media

You must promote your Kickstarter campaign using social media properly in order to ensure its success.

There are three phases, pre-launch, launch and post-campaign, which require different promotion techniques. Each must be given the appropriate amount of time and be done in a particular order. According to Indiewire on July 29, 2014, in the article “An Introvert’s Guide to Crowdfunding,” you can promote your project and raise funds even if you are not the most social person.

In the pre-launch phase you need to build up your social media accounts by targeting both potential backers and influencers in your niche. Focus on a Facebook page and a Twitter account dedicated to just your project. You should get started at least 3 months to a year before your Kickstarter campaign page goes live.

When you finally do launch, your social networks should have enough size and momentum to fund your project at least 25 to 33 percent in the first few days. This is very significant and has been shown to be a characteristic of several successful campaigns. Remember, that Kickstarter is an “all-or-nothing” proposal. If you fail to reach your stated funding goal by the end of your campaign’s run, 30 to 60 days depending on what you agreed to, then you will receive nothing.

Post-campaign you can continue to use and grow your social network’s followers to raise even more money or to launch your next crowdfunding venture.

 

Peter Trapasso has personally backed over 125 crowdfunding campaigns and counting on both Kickstarter and indiegogo. He is a paid social promoter of Kickstarter ventures with 100% positive feedback.

The original post, How to promote your Kickstarter campaign with social media by Peter Trapasso was originally published on Examiner.com
Photo by istolethetv from Hong Kong, China (like, y’know, whateverUploaded by Fæ) [CC-BY-2.0], via Wikimedia Commons

Crowdfund marketing: Top 10 ways to master social media promotion for your Kickstarter campaign

Crowdfund marketing for a Kickstarter campaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.

For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.

The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch.

BONUSES:  There are special bonuses for those of you who read all the way to the end

Top 10 ways to master social media promotion for your Kickstarter campaign

  1.  Spend 3-12 months during the prelaunch phase planning your Kickstarter campaign and building up your social media accounts from scratch. Hat tip to Guy Kawasaki and Salvador Briggman. Plan on 2 hours per day building up your accounts during pre-launch. While your campaign is live, you will need to spend up to 8 hours per day on social media. make room in your schedule or hire someone to help (Editorial note: this is an affiliate link benefiting the author).
  2. Focus on a setting up Facebook page, Twitter, Pinterest, Google+ page, and even a LinkedIn page for the product which can continue to be used after the campaign ends. Try to get the name of your product to match the name of available social media accounts first.
  3. Enlist the help of influencers in your campaign’s niche. Search with a tool like Klout using keywords for your niche to find out who the influencers are. If your Kickstarter campaign is for a new social media marketing app, you might want to reach out to someone like me. If I like your pitch and are truly interested I might just just send out a Tweet or write a blog post review.
  4. Choose a unique hashtag to use with all of your social media posts. If your app is called “Adomizer,” you could use #adomizer with all of your posts for example. Other people can use this hashtag when referring to your app and it makes it easier to search each social network for mentions.
  5. Find great content to share. I recommend sharing great content related to your campaign about 80 percent of the time and promoting your own the other 20. Continue to do this throughout your campaign.
  6. Use images with your posts. Facebook, Twitter, Google+, and LinkedIn all support images in posts. Use this to your advantage so that your content stands out. Pinterest is all about images, so use great photos that you have the rights to.
  7. Create an editorial calendar or your content. You can set up something as simple as a text document or even an Excel spreadsheet to keep track of all your content. I would list each piece of content with posting dates down one side and the social networks posted to across the top. Keep track of each url created as you post in your spreadsheet. This is critical to setup pre-launch, then update during the launch phase.
  8. Schedule your posts using Hootsuite or Buffer. You can even resend the same post up to three times in 24 hours (once every 8 hours) just to make sure that the maximum number of followers see it.
  9. Keep using your social media accounts after your campaign has ended to continue to promote your product. These accounts are now assets to your business. You can use them to help with reward fulfillment and even customer support. Most importantly, continue to communicate with your backers on a regular basis and keep the conversation going about your product.
  10. Say Thank You! I cannot stress this step enough. Always be gracious. Hat tip to Rachael Alford.

BONUS 1

Use Bitly.com for shortening links in each social media post that you create. This way you can get click tracking and analytics about your content when shared on each social network. By adding a “+” to the end of any Bitly link, you can view a page with the analytics. For example: https://bitly.com/S9s8At+

BONUS 2

Recently I was interviewed by Neal Schaffer at Cisco Live! in San Francisco. Here is a podcast recording of our interview as a special bonus to you just for reading to the end. “Everything You Always Wanted to Know About Crowdfund Marketing” from Maximize Your Social with Neal Schaffer.

Crowdfund marketing is a key component of any successful campaign. And social needs to be front and center throughout the process. The good news is that all of the hard work done setting up the accounts and building your following will pay off during and after your campaign ends.

How will you use these tips in your next Kickstarter campaign?

Leave a comment and do share.

Resources

9 Kickstarter Social Media Marketing Tips From Guy Kawasaki

Why do Crowdfunding Campaigns Fail?

The original post, Crowdfund marketing: Top 10 ways to master social media promotion for your Kickstarter campaign by Peter Trapasso was originally posted on his website, petertrapasso.com
Photo by Sreejith K (Flickr: The crowd) [CC-BY-2.0], via Wikimedia Commons

How women dominate social media [INFOGRAPHIC]

Women dominate social media and the data presented in this infographic really backs that fact up. The social media demographics survey looked all of the top social media networks except Google+. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr were included. Two big takeaways to watch include that women access social media via mobile devices more and they are driving the growth of the visual social web.

I noticed about a year ago when checking my own blog’s analytics that more visitors were using mobile devices to access the site. This spurred me on to mobile-enable and optimize my content. Even now, nearly 70 percent of my site’s visitors are using mobile devices and tablets.

The top three reasons Women dominate social media shared by Golden Girl Finance were:

‘Women not only use social media more often than men, but they use these sites in more ways’;
‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’

social-media-infographic
Why do you think women dominate social media?

Leave a comment and do share.

Infographic Designed by financesonline.com | Author: Alex Hillsberg
The original article, “Women dominate social media” by Peter Trapasso was originally published on petertrapasso.com
Photo by Iryna Vozna (Own work) [CC-BY-SA-3.0], via Wikimedia Commons