Social Media and Purpose: Brand Promotion

Photo: Boys Green Eye Credit: Loredana Bejerita

Most people understand that companies operate to sell and make a profit. Their first and primary purpose is not an altruistic charity drive or grant program but in fact to earn a margin of revenue above the cost of production and use that money to grow and expand. However, when that first Maslow Hierarchy-type purpose […]

Is Myspace Really the Comeback Kid?

Illustration: Phoenix Credit: Michael Lorenzo

Today’s social media landscape is dominated by a handful of players. Twitter owns micro-blogging, LinkedIn is the enterprise giant and Facebook has a lock on interpersonal sharing. Facebook’s rise came at the expense of Myspace, which began as a wildly popular social hub that never really figured out its core purpose. Its lack of direction […]