Content marketing forms the core of modern Internet marketing strategies. In the noise of online advertising, pushing ads to the top of a search page no longer results in the greatest number of click-throughs and conversions.
Most people understand that companies operate to sell and make a profit. Their first and primary purpose is not an altruistic charity drive or grant program but in fact to earn a margin of revenue above the cost of production and use that money to grow and expand. However, when that first Maslow Hierarchy-type purpose [...]
Today’s social media landscape is dominated by a handful of players. Twitter owns micro-blogging, LinkedIn is the enterprise giant and Facebook has a lock on interpersonal sharing. Facebook’s rise came at the expense of Myspace, which began as a wildly popular social hub that never really figured out its core purpose. Its lack of direction [...]