An executive who after spending 26 years in the corporate world in various marketing roles within one of the largest utilities in the nation, grew tired of the grind and sought a new challenge. Randy entered the non-profit market taking the position of Director of Marketing and Corporate Relations for a national organization, overseeing all brand and touch elements; print, web, TV and national convention. In 2010 Randy and his wife, Shalah, also a professional marketer formed bowden2bowden llc, a marketing and brand consultancy firm. Their extensive knowledge of marketing, branding, PR, advertising, promotions, relational & social networking can connect the client to targeted solutions. Clients receive exceptional creative executions and solid branding strategies giving them a real competitive advantage. Randy writes weekly for their bowden2bowden blog.

Website URL: http://bowden2bowden.com/

Author Archives: Randy Bowden

Photo: Boys Green Eye Credit: Loredana Bejerita

Social Media and Purpose: Brand Promotion

November 30, 2012 on by

Most people understand that companies operate to sell and make a profit. Their first and primary purpose is not an altruistic charity drive or grant program but in fact to earn a margin of revenue above the cost of production and use that money to grow and expand. However, when that first Maslow Hierarchy-type purpose [...]

Illustration: Phoenix Credit: Michael Lorenzo

Is Myspace Really the Comeback Kid?

November 3, 2012 on by

Today’s social media landscape is dominated by a handful of players. Twitter owns micro-blogging, LinkedIn is the enterprise giant and Facebook has a lock on interpersonal sharing. Facebook’s rise came at the expense of Myspace, which began as a wildly popular social hub that never really figured out its core purpose. Its lack of direction [...]

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