Give your brand a face and the customer relationships will follow. It’s no big secret: people do not like logos, people like people. By taking this one small, but important fact into account as you consider you social media marketing plan, you can increase your brand recognition and interaction.
Generation Xers are raising the first generation of children that will benefit from the information and access provided through Social Media, and I count myself in those parents that have joined in the experiment. I honestly have no idea how my parents or grandparents raised children without the Internet and quick easy access to fellow [...]
There’s not a nice way to say this, so I’m just going to come out and admit that Social Media can take up a lot of your time. I find that I’m always trying to balance the relationships I make online with those in my real life. It is a juggling act that has a [...]
My favorite Twitter tool, hands down, is ManageFlitter. It is the best way to effectively manage following and unfollowing large numbers of people on Twitter. Not only can you follow and unfollow en masse, but you can also focus your search criteria to get the most out of those you choose follow.
Facebook’s new pages feed asks: “Do you Like it or do you Like it, Like it?” Another day brings another change for Facebook: the new Facebook ‘Pages Feed’ is now available to a select set of users. The new feature is in response to the growing number of complaints that Facebook’s algorithm is unfairly squashing [...]
Bullied teen Whitney Kropp stood as a shining example of human spirit as she walked out on the field with her fellow homecoming royalty. In a story that seems to come right out of a Carrie-esque plot, she found out only after her surprise nomination that it was a prank played by cruel classmates. What [...]
Facebook lists are one of the great features of the site. For those of us in the social media arena, it can be difficult to decide how to combine our private Facebook lives with our public Facebook lives. I debated between the two extremes of a more-honest-and-open totally private Facebook profile and a social-media-job-search-friendly totally open Facebook profile [...]
The question on the mind of every entrepreneur is how can you do more with less? For many of the startups I have worked for, there is often no shortage of passion or talent, but funds can be scarce for new companies with a low overhead. Being able to operate on a lean budget means [...]