Give your brand a face and the customer relationships will follow. It’s no big secret: people do not like logos, people like people. By taking this one small, but important fact into account as you consider you social media marketing plan, you can increase your brand recognition and interaction.

Generation Xers are raising the first generation of children that will benefit from the information and access provided through Social Media, and I count myself in those parents that have joined in the experiment. I honestly have no idea how my parents or grandparents raised children without the Internet and quick easy access to fellow [...]

Facebook’s new pages feed asks: “Do you Like it or do you Like it, Like it?” Another day brings another change for Facebook: the new Facebook ‘Pages Feed’ is now available to a select set of users. The new feature is in response to the growing number of complaints that Facebook’s algorithm is unfairly squashing [...]

Facebook lists are one of the great features of the site. For those of us in the social media arena, it can be difficult to decide how to combine our private Facebook lives with our public Facebook lives. I debated between the two extremes of a more-honest-and-open totally private Facebook profile and a social-media-job-search-friendly totally open Facebook profile [...]