Facebook: The Next Best Thing to “Dislike” for Friends That You Hate


Have a friend that fills your newsfeed with countless baby photos, political rants or uncomfortable religious proclamations? Well then Facebook’s new “Unfollow” feature is just what you need. The company started rolling out a new feature this week, replacing the “Hide All” button with an “Unfollow” button. It’s Facebook’s newest way of allowing users to unfriend someone without actually […]

Five common Facebook mistakes that your small business is making


I’ve worked with many small businesses, evaluating, defining and executing simple social media strategies on a small budget. Here are five of the most common small business Facebook mistakes that are costing you Likes and valuable interaction. 1. Time It Posting too much at the wrong time and not enough at the right time is […]

Sponsored Tweets shift power to the people


Chalk up another social media win for the little guy: one of this week’s more interesting social media articles is a story about a frustrated customer using a sponsored tweet to complain about British Airways’ customer service: “Don’t fly @BritishAirways. Their customer service is horrendous,” tweeted @HVSVN user Hasan Syed.   According to Twitter, through […]

Can social media be addictive? Quite possibly.


The new treatment centers aren’t catering to kids doped up on crack-cocaine or crystal meth. It seems much more benign than that because it is something that most of us allow into our house everyday without a second thought. The buzzword along treatment lines is social media addiction. It is a behavioral addiction, similar to gambling. Digital […]

How to improve your social media security

By U.S. Air Force Photo by Josh Plueger. Postwork by Dove (Derivative work from) [Public domain], via Wikimedia Commons

My private Hotmail account was recently hacked into, causing me to reassess my entire internet security strategy. I was pretty safe already, taking common precautions such as updating my software on a regular basis and not clicking on any unknown links, but there was still room to improve. After some research I came up with […]

How to personalize your digital brand

By TheFlyingDutchman (from ru:Image:LatvianPlate-01.JPG) [Public domain], via Wikimedia Commons

Give your brand a face and the customer relationships will follow. It’s no big secret: people do not like logos, people like people. By taking this one small, but important fact into account as you consider you social media marketing plan, you can increase your brand recognition and interaction.

Does social media makes us better parents?

By user:Van Nuytts (Own Scan) [Public domain], via Wikimedia Commons

Generation Xers are raising the first generation of children that will benefit from the information and access provided through Social Media, and I count myself in those parents that have joined in the experiment. I honestly have no idea how my parents or grandparents raised children without the Internet and quick easy access to fellow […]

How to Use Twitterfeed to Automate Twitter

Photo: Mouse Credit: Marcelo Gerpe

There’s not a nice way to say this, so I’m just going to come out and admit that Social Media can take up a lot of your time. I find that I’m always trying to balance the relationships I make online with those in my real life.  It is a juggling act that has a […]